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LogTech Start-up Zeus™ Hires Cambridge Sustainability Expert to Expand on ‘Sustainable Freight’ Vision

LogTech Start-up Zeus™ Hires Cambridge Sustainability Expert to Expand on ‘Sustainable Freight’ Vision
26 January 2023 Samantha Anderson

The start-up has launched its new low-carbon multimodal solution this year as it expands into rail across Europe, using their proprietary Zeus technology combined with green intermodal options to help major manufacturers reduce carbon emissions by up to 70%.

Zeus is to take on Dr Christopher de Saxe, currently Senior Research Associate at the Centre for Sustainable Road Freight, University of Cambridge, to develop further on Zeus’s plans to provide true sustainable freight.

Christopher will be Zeus’s first Head of Sustainability charged with developing commercial pilot programs with electric HGVs and alternative fuels, pushing forward Zeus’s own Net Zero strategy, and will be the company’s representative on the Global Logistics Emissions Council (GLEC) and Sustainable Freight Buyers Alliance, both of which Zeus is a member.

At Cambridge he has helped design trials for battery electric and catenary electric HGVs in the UK as part of a consortium of university and industry partners. Prior to this he was a Principal Engineer at the Council of Scientific and Industrial Research (CSIR) in South Africa, where he led international teams solving sustainable freight transport challenges in both developed and developing countries.

Joining officially in April, Dr de Saxe’s role at Zeus will report directly to the Chief Operating Officer Alistair Lindsay and will involve developing and applying the GLEC emissions standards throughout the company’s products and services for shippers. As well as conducting research and development of new sustainable freight initiatives and contributing to GLEC’s new standards in greenhouse gas measurement and reductions.

The announcement comes as Zeus – which operates a next-generation freight management platform – also launched a new ‘green’ multimodal solution in Europe, having conducted a successful pilot with a major manufacturer client. This unique solution uses rail freight, clean HGVs, and the Zeus technology to reduce tailpipe carbon emissions by up to 70%.

Zeus Co-Founder and joint-Managing Director, Clemente Theotokis, said: “Climate change is no longer a debate, it’s a deadline. Zeus’s appointment of Christopher de Saxe is strengthening our commitment to helping provide radical improvements in sustainable freight which sustainable procurement professionals and transport teams can implement today, right now. His breadth of experience and expertise makes him an ideal fit for the position.

“Zeus is a start-up that intends to continue its rapid development and growth, being on track for 400% YoY growth. We see the commercialisation of sustainable solutions as the final piece of the puzzle, one which Zeus is dedicated on delivering,” added Co-Founder and joint-Managing Director Jai Kanwar.

The Zeus freight platform already provides benefits such as 71% fewer administrative hours for shippers and up to 37% more revenue for partner hauliers. It also helps reduce paper by digitalisation of the entire freight process and reduced empty miles by 22% in 2021.

Dr Christopher de Saxe added: “Zeus is taking climate action seriously and is dedicated to helping companies in their sustainability journeys through simple but effective decarbonisation services. I’m excited to be joining this dynamic team and helping Zeus to deliver on its ambitious sustainable freight vision.”


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About Zeus Labs Ltd.
Zeus is the registered trademark of Zeus Labs Ltd. No. UK00003807267.

Zeus is an award-winning tech start-up simplifying the haulage industry and driving the sustainable freight agenda. Founded by Jai Kanwar and Clemente Theotokis in 2020, the company’s goal is to help create a universal standard in sustainable freight.

Its next-generation platform helps streamline the road and rail freight process, cutting down on unnecessary administration, reducing unused freight capacity, and increasing the productivity of supply chains across the UK and Europe. Further, it is driving higher revenues and more efficient load management for hauliers, while reducing overheads and increasing reliability for shippers.

Zeus handles over 660,000 tonnes of cargo annually worth circa £6.5 billion for over 60 enterprise-level clients including the world’s largest brewer, Anheuser-Busch InBev (AB InBev), Primark, Decathlon, Kellogg’s, General Mills, and P&G. Zeus is ranked at number 28 in the Startups 100 Index 2023, while the two co-founders also won Young Entrepreneur(s) of the Year Award 2023.

Zeus is a member of the Global Logistics Emissions Council (GLEC), a Gold Partner of the UK’s Road Haulage Association, and a member of the Sustainable Freight Buyers Alliance.

For information on Zeus, visit: