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Views of the City: Soapbox Rental Homes Launch at Sugar House Island, East London

Views of the City: Soapbox Rental Homes Launch at Sugar House Island, East London
28 July 2021 James Brooke
  • Soapbox offers a range of 211 riverside apartments, duplexes and mews houses from studios to four-bedroom homes
  • Over 24,000 sqft of communal garden space alongside private balconies and residents’ roof terraces
  • All homes come furnished with modern, hand-picked pieces
  • The launch coincides with the opening of the Island’s primary school, School 360
  • Well connected to all of London with eight stations, five bus routes and dedicated cycle paths

East London development, Sugar House Island, has launched its second and largest collection of riverside rental homes, with brilliant views of the city skyline and an abundance of outdoor space.

Soapbox is a collection of 211 modern, spacious homes, welcoming everyone from solo occupants to couples, sharers and families. The much-anticipated homes are expected to fill quickly following the huge success of Sugar House Island’s first phase: Botanical Mews.

The collection of homes ranges from studio apartments through to four-bedroom mew houses, with private balconies, beautifully landscaped courtyards, generous storage, relaxing rooftop terraces and a riverside garden. Many of the homes are also pet-friendly.

Sugar House Island makes life easy for residents, with a range of services available including a concierge, parcel storage, secure underground parking, individual basement storage, and a dedicated residents’ app.

Soapbox homes are fully-furnished, with two different interior and furniture options available to residents.

Surrounded by east London’s waterways, Sugar House Island is set against the backdrop of the Three Mills Wall River, just 10 minutes’ walk from the Queen Elizabeth Olympic Park, and north of Canary Wharf, meaning there is a stunning view from every angle.

Residents are spoilt for choice with transport links, with eight stations, five bus routes and two dedicated cycle paths to give access to King’s Cross, Liverpool Street or Canary Wharf in up to 10 minutes. City Airport is also nearby for business trips and holiday abroad.

Andrew Cobden, Managing Director of Vastint UK, said: “Sugar House Island is already a thriving community and we are looking forward to welcoming the new residents of Soapbox.

“With our first phase fully let and new retail and amenities launching this summer, including School 360, Sugar House Island is fast becoming an integrated and animated neighbourhood.”

An Isle of Wonders

Named after the Island’s soap-making heritage, Soapbox is a reference to one of the many industries which thrived as part of the Island’s circular economy in the 1800’s. The industries that operated at Sugar House Island played a pivotal role in the production of sugar, gin, ink, soap, and more.

The designs of each of Soapbox’s lobbies are inspired by the street name they sit on (Carpet Street, Copperworks Wharf, Sugar House Lane, and Zinc Street), each with their own colour and texture pallet.

Island life

Sugar House Island offers a different way of living. The thoughtfully designed, truly-balanced mixed-use campus of offices, creative workspace, independent retailers, bars and restaurants.

Dane’s Yard, Sugar House Island’s creative quarter, is a mixture of old and new buildings formed within a conservation area which reflects the location’s history and provides characterful space for creatives to thrive.

The resident Print House Bar & Kitchen serves fresh, sourdough pizzas and gut-health café JERMS, launched in April, offers delicious, plant-based smoothies, grain bowls and main meals.

A new primary school – School 360 – will open in September 2021, while an independent gym operator and convenience store are expected to be announced in the coming weeks.

A cosmopolitan team of architects, designers and place-makers has taken time and care to curate Sugar House Island into a place residents and business can enjoy – striking a balance between working, living and leisure. Soapbox’s distinctive building was designed by architects and landscape architects P-IE curated the outdoor spaces.

Alex Ely, Director at Mæ, said: “The Soapbox was designed to offer a diversity of great homes from mews houses to apartments around a shared garden, from river fronting homes to tower apartments with great views towards the City, Olympic Park or Three Mills Green.

“The intimate streets put people first and cars second, intended to help foster a better sense of community. We found inspiration for the textures and colours of the architecture from the heritage of the site, whilst the stripes and patterning picks up the rhythm of the river infrastructure.”

Prices start from £1,475 pm. For further information on Soapbox, visit


Note to editors:
Andrew Cobden, Managing Director of Vastint UK, is available for further comment or interviews.

For further press information, please contact:
Yasmine Triana | Arabella Halfhide | Natalie Garland | Anna Nyman
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T: +44 (0)20 3440 8930
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About Vastint UK:
Vastint UK is a real estate organisation that creates large-scale, mixed-use neighbourhoods balancing working, living and leisure spaces.

All developments are designed to complement and add long-term value to local communities.

Established in 2010, Vastint UK has schemes in London (Sugar House Island), Leeds (Aire Park) and Cardiff (along the Embankment).

Vastint UK is part of the international real estate organisation, Vastint, which has more than 25 years of experience developing and managing properties and commercial real estate. Vastint is active across Europe including in 14 different countries.

For more information, visit