Rooster Onboard to Steer PR Programme for Borrow A Boat
Pioneering platform on a mission to make boating more accessible.
Rooster has been appointed by boat hire and yacht charter platform, Borrow A Boat, to lead a comprehensive PR programme to drive brand awareness and increase bookings.
Founded in 2017 by sailing enthusiast and entrepreneur, Matt Ovenden, Borrow A Boat has access to over 35,000 vessels in 65+ countries, and offers peer-to-peer listings as well as boat rental through traditional charter companies. Customers can choose from a variety of vessels, including sailboats, motorboats, riverboats, RIBs, catamarans, gulets, luxury yachts and superyachts.
On a mission to make boating more accessible, affordable, flexible, and inclusive, Borrow A Boat is closely supported by the boating industry and is a vocal member of leading industry body, British Marine. The company also pioneered peer-to-peer boat charters, helping boat owners generate extra income from their vessel and reducing the high costs of boat ownership, including maintenance costs and marina fees.
Rooster has been tasked with delivering a comprehensive PR programme, focused on generating top-tier online coverage to help drive SEO, increase traffic and, ultimately, bookings. The agency will utilise its strong relationships with travel and lifestyle media, along with specialist yachting and boating titles, to get press on board with Borrow A Boat’s unique proposition.
CEO & founder of Borrow A Boat, Matt Ovenden, said: “We were impressed by Rooster’s experience of working with peer-to-peer businesses; their expertise will be key to drive that all-important media endorsement. We’ve been without PR representation since 2019, and now is the time to amplify Borrow A Boat in the UK.
“As a business, we want to dispel some of the myths around boating – it’s expensive, it’s elite, booking a sailing trip is complicated – and encourage more people to try a sailing holiday in the UK or further afield. We’re confident that with Rooster onboard we can broaden our appeal and help us reach the right audiences.”
James Brooke, Managing Director of Rooster, said: “As a sailing fan myself, Borrow A Boat ticks all the right boxes – the company is revolutionising the boating industry and making it easier than ever to get more people onto the water. We’re excited to be steering their PR at this important growth point for Borrow A Boat.”
Borrow A Boat joins the agency’s travel and lifestyle client roster which includes Flight Centre, Visit St. Pete Clearwater, Camptoo and Atmosphere Hotels & Resorts.
For more information on Borrow A Boat, visit www.borrowaboat.com.
Notes to Editors:
Borrow A Boat CEO, Matt Ovenden, is available for interview or comment upon request.
For further press information, please contact:
Jo Kendall | Elsa Findlay
T: +44 (0) 20 3440 8930
E: [email protected]
About Borrow A Boat
Launched by boating enthusiasts in 2017, Borrow A Boat is on a mission to make boating more accessible, affordable, flexible, and inclusive for all through both traditional yacht charter companies and peer-to-peer yacht charter. Peer-to-peer charter enabling boat owners to offset the high costs of boat ownership by reducing maintenance costs and marina fees, whilst offering consumers more affordable and flexible boating experiences.
With over 35,000 boat rentals and yacht charters available in 65+ countries including the UK, the Mediterranean, the Caribbean, North America, and South East Asia, Borrow A Boat is the leading yacht charter platform.
Borrow A Boat facilitates boat rental from just £40 per day, sailing yachts from £1,000 per week and luxury motorboats and superyachts, under Borrow A Boat Plus, from approximately £10,000 per week.
Boats of all types are available for rental, including sailboats, motorboats, riverboats, RIBs, catamarans, gulets, superyachts and luxury yacht charters. Customers can choose a boat with or without a skipper, depending on their sailing experience.
All boats meet the stringent safety and insurance codes, standards, and regulations for yacht chartering in their respective locations.
For more information, or to make a booking, visit the website www.borrowaboat.com.