International gourmet coffee brand, Marley Coffee, has partnered with Rooster PR to build brand and product awareness and help drive sales in the UK.
Rooster has recommended an integrated PR, social media and ecommerce programme, targeting UK coffee lovers of all ages and focusing on expert tips and lifestyle content, the brand story, sustainability credentials, and Marley Coffee’s superior product quality.
Core press office work will aim to generate the all-important third-party endorsement of both product and brand via positive trade and consumer media exposure; engaging and compelling social content will look to widen reach and awareness; whilst a strategic ecommerce programme will drive direct sales. Campaign efforts are also focused on supporting the development of the brand’s retail partnership network in the UK.
Marley Coffee offers premium quality beans, grounds, pods and coffee bags. Beans are sourced from the top coffee growing regions worldwide and are small batch roasted in the UK for distribution throughout Europe
Founded by Rohan Marley, Marley Coffee traces its origins to the Nine Mile farmlands of Jamaica, where legendary musician Bob Marley learned a deep respect for nature and humanity that helped guide his life. Bob always said he would return to farming one day and with Marley Coffee, his family is honouring and fulfilling his dream.
100 percent arabica and available in grounds or whole beans, the Marley Coffee range includes nine different blends, plus a single origin Jamaica Blue Mountain coffee. Marley Coffee is a superb tasting, quality product, that is loved by serious coffee drinkers around the globe. It’s a classic, authentic coffee, with a rich, smooth flavour and intoxicating aroma that is giving the purity and pleasure of the coffee experience back to consumers.
Boasting both Rainforest Alliance and Organic Certified ranges, the brand promotes the sustainable efforts of small farmers in the poorest rural communities around the world, with all partner farms striving to support both local communities and the environment through organic, sustainable and ethical practices.
UK brand manager for Marley Coffee, Guy Wilmot, said: “We’ve been without PR in the UK since 2014 and after a big rebrand in autumn 2019 and the introduction of new products over the past two years, it is time to amplify the brand success and widen awareness of the product portfolio among UK coffee drinkers.
“Rooster came highly recommended via retail coffee brand, Raw Bean, after a hugely successful launch campaign for its unique pyramid coffee bags, which the agency delivered back in 2017. Following an impressive pitch and planning process, we are confident that the Rooster team will deliver both in terms of passion for our brand and product and fulfilling our comms objectives.”
Managing Director at Rooster, James Brooke, said: “The coffee space is an increasingly crowded one and especially so in the midst of a year of lockdowns. However, Marley Coffee is a global brand that has stayed true to its roots and simply put, offers excellent tasting coffee.
“Our job is to grow brand recognition and consideration in the UK. Underpinned by admirable sustainable and ethical practices, a truly superior quality product, and the legendary namesake that is Bob Marley, we are looking forward to delivering results that drive sales.”
Marley Coffee joins Rooster’s consumer and lifestyle portfolio alongside clients including luxury online florist, Bloom, Swedish wood burning stove manufacturer, Contura, and premium mattress and pillow brand, Tempur.
For more information on Marley Coffee, visit marleycoffee.eu.
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For further press information, please contact:
Julie Aguilera | Elsa Findlay | Charlotte Wright
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]
About Rooster. We are pr.®
Rooster is one of the UK’s leading independent PR agencies servicing clients across b2b and b2c sectors.
Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of over 20 genuine, straight-talking and creative communications experts.
Rooster clients span the travel, lifestyle and business sectors including Flight Centre, Atmosphere Hotels & Resorts, Tempur UK, Vastint UK and ECA International.
Follow @RoosterPR on Instagram, Twitter, LinkedIn and Facebook.
About Marley Coffee
International gourmet coffee brand, Marley Coffee, offers premium quality beans, grounds, pods and coffee bags.
Founded by Rohan Marley, Marley Coffee traces its origins to the Nine Mile farmlands of Jamaica, where legendary musician Bob Marley learned a deep respect for nature and humanity that helped guide his life. Bob always said he would return to farming one day and with Marley Coffee, Bob’s family is honouring and fulfilling his dream.
The ethos of the Marley Coffee brand, aligned with Bob Marley’s legacy as a force for global good, and encapsulated under Marley Coffee’s “One Love” banner, is rooted in the triumph of peace, unity, family, love, and sustainability, and is manifested in every cup of Marley Coffee.
100% arabica and available in grounds or whole beans, the Marley Coffee range includes nine different blends, plus a pure Jamaica Blue Mountain coffee. All coffees are named after Bob Marley songs.
Marley Coffee Nespresso-compatible capsules are currently available in two varieties. Whilst the newest addition to the product portfolio – Marley Coffee bags – comes in three different blends.
Marley Coffee is a superb tasting, quality product, that is loved by serious coffee drinkers around the globe. It’s a classic, authentic coffee, with a rich, smooth flavour and intoxicating aroma that is giving the purity and pleasure of the coffee experience back to consumers.
Beans are sourced from the top coffee growing regions worldwide and are small batch roasted in the UK for distribution throughout Europe. Marley Coffee boasts both Rainforest Alliance and Organic Certified ranges and monitors its coffee sources using the highest ethical standards. The brand promotes the sustainable efforts of small farmers in the poorest rural communities around the world, with all partner farms striving to support both local communities and the environment through organic, sustainable and ethical practices. It also supports global reforestation via donations to One Tree Planted.
Marley Coffee extends its sustainability commitment to packaging across the full range of products. All Marley Coffee packaging is fully recyclable.
Priced from around £5.99 for a 227g bag, Marley Coffee is available to buy via the Marley Coffee website (www.marleycoffee.eu), Amazon and in major UK retailers, including Planet Organic, Selfridges and As Nature Intended. The product is also stocked in a number of independent stores via distributors, e.g. Tree of Life, Marigold Health Foods, CLF, The Health Store and Rainbow Wholefoods.
