El Camino Appoints Rooster PR
Handmade customisable travel accessory company briefs Rooster to drive sales through UK media programme.
Rooster PR has been appointed by travel accessory brand, El Camino Bracelets, to deliver a media programme designed to increase brand awareness and sales in the UK. El Camino joins Rooster’s ever-expanding roster of travel and consumer clients.
El Camino designs and hand-crafts travel bracelets and necklaces, allowing customers to create personalised, customisable accessories that are unique and individual to the customer.
First established in 2013 by Cornwall-based business partners, Candace Kellough and Tom Lane, El Camino is the original travel bracelet brand, founded on a passion for travel, adventure and experiences.
Customers can design, create and order personalised necklaces and bracelets from the El Camino website. An El Camino is an ideal gift for friends and family – as a commemoration of places visited, a reminder of travels past and memories made.
El Camino offers a wide range of customised Step Collections (beads) based on countries, oceans, cities, islands and landmarks – all designs are made by hand. Best-selling ranges include the recent Lockdown 2020 and Covid-19 Hero 2020 Steps varieties, with 20% of all sales going to NHS charities.
Tasked with handling PR and media relations in the UK, Rooster’s communications strategy will focus on building awareness of the brand and driving positive media endorsement, ultimately to help drive UK sales through the El Camino website.
Rooster will utilise its solid relationships with gifting and shopping editors, travel and tourism press and influencers to position El Camino as the original and best travel accessory.
Candace Kellough, co-founder of El Camino, said: “Rooster was one of my top choices from the beginning after lots of research into PR agencies across the UK. We’re confident that Rooster will be able to help create the brand awareness that El Camino needs, and we’re excited to start this partnership together.”
Account Director at Rooster, Jo Kendall, who is leading the El Camino account, said: “El Camino is exactly the sort of brand we want to work with at Rooster – not only is it the original travel bracelet brand, it also has so much potential with UK press and influencers. We’re delighted to be partnering with El Camino at this crucial stage of their business development.”
Managing Director at Rooster, James Brooke, said: “We’re delighted to be working with El Camino and we look forward to achieving great results for the brand.”
Find out more about El Camino at elcaminobracelets.com.
For further press information, please contact:
Jo Kendall | Elsa Findlay
T: +44 (0)20 3440 8930
E: [email protected]
About El Camino
Founded in 2013 by travel duo and business partners, Candace Kellough and Tom Lane, El Camino is the original customisable travel bracelet brand.
Offering handcrafted travel bracelets, necklaces and accessories, along with handmade Steps (beads), customers can be assured of a personalised El Camino design unique to the wearer.
An El Camino is a reminder of the memories made during travelling and a curation of the places and countries visited. Steps Collections include countries, islands, oceans, seas, landmarks and adventure ranges. Customers can also receive fully customised Steps with a word of their choice to signify important moments and memories.
The most recent launches and best-selling Steps include the Lockdown 2020 and Covid-19 Hero 2020, with 20% of all sales go to NHS charities.
The El Camino philosophy is simple: to continue making memories across the globe and sharing inspiration with other travellers.
For more information on El Camino, visit www.elcaminobracelets.com.