Quality Ratings System in the Short-Term Accommodation Sector: One size doesn’t fit all in our industry, so what are companies doing to get it right?
Jim Curry, co-founder of the Short Stay Show
While star ratings have long since set the bar on what guests can expect when staying in traditional hospitality accommodation, the short-term rental sector is yet to work out a universal system that suits this varied industry. With such a fast-growing sector comes consumer demand for a classification that helps travellers make decisions to suit their own personal needs.
On average, seven guests per second are checking in to a Booking.com short stay accommodation, whether that be a home, an apartment or other unique place to stay*. With such interest, having a ratings system in place not only supports guests during the decision-making process but also helps partners achieve more visibility for their properties.
Booking.com, which has partnered with the Short Stay Show – is the first in this field to launch an international Quality Rating system for its short-stay properties, changing the way hosts communicate quality to guests before they arrive. In this disruptive and fast paced sector, why was such a system required?
Eric Bergaglia, Global Head of Booking.com’s homes and apartments business said: “While hotel guests have been able to rely on a long established star rating system to help inform their decisions, travellers choosing more unique places to stay have been missing something similar in their decision making mix. Now, alongside valuable and verified guest reviews, travellers on Booking.com can search for an apartment, holiday home or villa by its Quality Rating score and feel further empowered to make a choice that will match their expectations from there.”
How does the Booking.com Quality Rating work?
● Booking.com now awards Quality Ratings to apartments, villas and holiday homes based on an algorithm that considers over 400 different features including property attributes such as facilities and amenities, size, photos and guest review score (if available).
● This algorithm will also weigh various facilities and amenities differently depending on location, for example heat would be more important for a guest in Norway than in Bali, and air conditioning is more relevant to properties in Miami than in the Swiss Alps.
● Ranging from 1 to 5, yellow tiles that clearly indicate the varying quality levels are positioned next to the individual property’s name on Booking.com.
Jim Curry, Co-founder of the Short Stay Show, adds “As the short-term accommodation industry grows, the need to mature and develop rising levels of quality standards for the betterment of short stay guests is paramount. The development of tools, such as Booking.com’s quality rating system and other innovations happening across the industry, are pioneering the way that short term lets compete with traditional hospitality providers and attract new customers.”
To find out more from Booking.com and hear expert talks from other industry experts, visit the Short Stay Show which on March 12 2020 at the London ExCeL.
For more information on attending the show please visit: https://shortstay.show/
Notes to Editors:
About the Short Stay Show
Established in 2019, the Short Stay Show is the leading event for the short stay hospitality and accommodation industry in the UK. It is the only event in the UK dedicated to highlighting the opportunities that are arising from the high-growth short stay industry and its disruption to the wider travel market.
The show welcomes entrepreneurs, technologists, national and local government representatives, property specialists, innovations, radical companies as well as owners, managers and investors of short stay accommodation who are looking to stay ahead of the ever evolving short-stay accommodation trend.
The Short Stay Show is delivered in partnership with Quality in Tourism, The STAA – Short Term Accommodation Association and the European Holiday Home Association – who are committed to bringing the industry together to overcome industry challenges and seize growth opportunities.
The Short Stay Show is owned, managed and operated by Quartz Smart Events; specialists in high-growth hospitality, travel and tourism events, both in the UK and internationally.
In October 2019, the event achieved award-winning status after it claimed ‘Best Trade Launch Event 2019’ at the Independent Event Organisers Awards.
About the 2020 Short Stay Show
● The 2020 Short Stay Show will take place on 12 March and is exclusively presented with Booking.com as well as being supported by industry leaders Expedia and HomeAway, Cottage.com, Sykes Cottage, Guesty and Rentals United.
● The show is set to welcome over 2,000 visitors, 100+ exhibitors and 100+ speakers to the London ExCeL.
For information on how to get involved with the show, please visit: https://shortstay.show/partner/