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Let the Seasonal Heating Wars Commence

Let the Seasonal Heating Wars Commence
22 October 2019 admin_rooster

Wood-burning stove company Contura reveals what’s getting Brits hot under the collar when it comes to home heating habits this autumn.

  • Nearly half (48 percent) of Brits admit to arguing about heating in the home
  • Temperature setting is the most common cause of heating-related arguments (60 percent)
  • 78 percent of Brits supplement their central heating with other forms of heating
  • Blankets, cosy clothes, slippers and hot drinks are the most popular things helping Brits beat the winter chill

There’s no doubt that we’re a nation obsessed with the weather, and come October, most Brits are carefully watching the mercury, waiting for the radical drop in temperature that signals the approach of winter.

But with cooler temperatures also comes a rise in tempers in homes across Britain. Contura research reveals that almost half of Brits (48 percent) admit to arguing about the heating in the home and for as many as 18 percent of us, these arguments are a daily occurrence.

Whilst we’re certainly a sensible bunch, with nearly half of us (47 percent) holding off until the weather takes a real turn to switch the heating on, and a further 37 percent conceding defeat every year in October, the real issue is temperature. As much as 60 percent of Britons admit that the most common cause of household heating disputes relates to the temperature setting.

The preferred home temperature is a comfortable 20°C. Although for a vast 78 percent of cold-fearing Brits, central heating is far from adequate to keep us toasty. 23 percent admit to supplementing the central heating with electric radiators, 20 percent with fan heaters and 13 percent use wood-burning stoves.

When the heating isn’t on, the most popular ways to keep warm at home are wrapping up in the trusty blanket, donning cosy clothes and warm slippers, and sipping on hot drinks.

During the winter months, 43 percent of the nation says they have their heating on for 4-6 hours a day, followed by 30 percent who only enjoys the heating for 1-3 hours a day. At the weekend the number of hours increases to 4-6 hours for 42 percent of Britons and to over 6 hours for another 38 percent.

We’re by no means set in our ways; over two thirds (68 percent) say they take each day as it comes, adjusting the heating to fit with their schedules and external temperatures as appropriate.

Proving that whilst we like to be warm and cosy at home, we don’t feel compelled to hide under the duvet waiting for the spring sunshine to return; the living room is the space that receives the most heating boosts (60 percent) in UK homes during the cooler months.

Phil Wood, UK country manager at Contura, Europe’s leading manufacturer of wood burning stoves says, “It comes as no surprise that nearly half of Brits admit to arguing about heating in the home or that the temperature setting is what gets people so hot under the collar.

“It’s clear we’re a nation that likes to keep their homes cosy, with almost four fifths of UK residents saying they supplement their central heating with another heat-source such as a wood-burning stove.

“And to the 5 percent that says they have their central heating on for less than 1 hour a day through the winter, we can only assume you already have wood-burning stoves keeping your homes toasty throughout the winter months.”

For more information on Contura, please visit


Notes to editors:

  • Rooster PR will coordinate comment, interview and profile opportunities for Contura UK Country Manager, Phil Wood.
  • The Contura PR team will also arrange visits to the nearest Contura Design Centre dealerships or the Contura showroom in Doncaster to see the product range.

For further press information, please contact:
Elsa Findlay | Jo Kendall | Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Contura
Contura is Europe’s leading manufacturer of wood burning stoves, offering an extensive range of classic and contemporary wood burners; from traditional insert stoves suitable for existing fireplaces, to freestanding statement models made with innovative materials such as soapstone.

Starting at £1,295, Contura stoves are premium yet affordable. Award winning, timeless Swedish design means the products complement or enhance any style of home, whilst also offering outstanding performance, maximum efficiency, practicality and ease of use.

Designed and assembled at the factory located in Markaryd, Sweden, and manufactured to the highest standards, Contura stoves are highly energy efficient, offering powerful convection, superior combustion technology and clean burning systems. Currently, 95% of Contura stoves are DEFRA Clean Air Act exempt and thus approved for use in Smoke Control Areas.

Contura stoves can be purchased through a network of 165 independent retailers nationwide.

Contura is part of the NIBE group, a Swedish manufacturing company producing world class solutions in sustainable energy across Europe, North America, Asia and Australia.

Contura is a founding member of the Stove Industry Alliance (SIA) in the UK.

For more information please visit