Fashion Entrepeneurs Keep it Far From Lowkey

Fashion Entrepeneurs Keep it Far From Lowkey
8th May 2019 James Brooke

Fashion Entrepeneurs Keep it Far From Lowkey

Two Birmingham fashion students have set up their own clothing company, with plans on dominating the urban fashion market.

Friends since school, Tom Serby, 23, and Jordan Bullock, 24, had always dreamed of running their own clothing brand but felt their lack of resources and knowledge would put an end to their dreams. Fast forward to today and the pair are Co-Founders of edgy streetwear brand, Lowkey.

Tom and Jordan study at Birmingham City University and are Student Roost residents at The Heights.

Things started small for the two entrepreneurs, with their first product line consisting of a range of t-shirts, a hoodie and a hat. However, the brand has gained serious momentum and the pair are now in talks with several retailers to stock their Lowkey clothing line.

“It wasn’t all plain sailing,” said Tom. “We had a clear vision of what we wanted Lowkey to be, but with little experience in design or running a business we had to learn everything as we went along.”

The two entrepreneurs said their fashion design course at the Birmingham City University helped them develop their skills and learn to work in a creative way around other creative people.

Jordan added: “The people on our course and those that we live with at The Heights are incredibly supportive of what we are trying to achieve and are always willing to help, be that by buying samples, modelling our clothes or simply helping us get the word out. The Heights houses over 1,000 residents and the communal social spaces are perfect for building relationships and expanding our network.”

Lowkey will be releasing its new range of clothing in May 2019.

Matthew Hannah, Operations Manager at The Heights, said: “Tom and Jordan are fantastic ambassadors for entrepreneurialism and we’re proud to give them all the support we can to help them on their journey.

“The guys are hugely popular with both staff and residents and in the short time they’ve been staying with us have become a central part of life at The Heights. Everyone at Student Roost is rooting for them”.

Student Roost provides purpose-built student accommodation for over 18,500 students in 19 cities across the UK. All Student Roost homes are carefully designed to offer an environment for students to study, live and socialise in; encouraging a community among tenants and the highest quality of living while at University.

The Heights is located opposite Aston University and is only a short journey from Birmingham City University and University of Birmingham, offering both ensuite and studio accommodation to students, with flexible tenancy lengths.

For further information about Student Roost accommodation in Birmingham, visit


For further press information, please contact:
Yasmine Triana/Natalie Garland/James Richards
T: +44 (0)20 3440 8930
E: [email protected] 

About Student Roost
Student Roost is home to over 18,500 students; one of the UK’s leading providers of purpose-build student accommodation.

Student Roost pioneers a customer-centric approach for private student accommodation; offering flexible tenancy lengths, tailored payment plan options and all-inclusive bills.

All Student Roost homes offer an environment for students to study, live and socialise in; encouraging a community among tenants and the highest quality of living while at University.

Founded in 2017, Student Roost is headquartered in Birmingham and operates 50 properties across 19 cities. The company is set to open two new sites in September 2019.

For more information, visit, or