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Coffee Drinkers in the UK Could Collectively Save up to £1.4 Billion a Year Just by Using a Reusable Cup

Coffee Drinkers in the UK Could Collectively Save up to £1.4 Billion a Year Just by Using a Reusable Cup
4 July 2018 James Brooke

Ecoffee Cup reveals the financial benefit of ditching single-use.

Ecoffee Cup has done the math and the financial rewards of using a reusable cup are compelling.

The individual saving is not insignificant. The average Brit, enjoying two cups of coffee every day[1], could save up to £365 a year by refilling a reusable when opting for the biggest discount currently available – Pret’s 50p incentive.

It’s worth it. Especially considering that a reusable cup will pay for itself within as little as nine days in the case of a two-coffee-a-day consumer.

However, when considered collectively, the numbers are even more persuasive.

Recent figures show that the British public spent £6.3 billion on takeaway coffee in just a year[2] – that equates to around 2.8 billion cups of coffee,[3] with the preference being for milk-based coffees such as lattes and cappuccinos.

Based on these figures and the top discount of 50p, if every coffee purchased was served in a reusable cup, coffee drinking Brits could collectively save an astonishing £1.4 billion a year.

It’s clear we’re all mad for the stuff, but our coffee cravings mean we’re responsible for 2.5 billion single-use plastic cups going to landfill every year. That’s over 6.8 million every single day.

So, it’s great news – for both the environment and for our wallets – that more coffee shops than ever are now offering incentives for customers using reusable cups.

And if coffee consumers were to make just one of their daily coffees at home, decanting into a reusable cup for their morning commute rather than buying en route, they could save a further £574.20 a year[4].

Annual savings for average coffee drinker using a reusable cup

BrandDiscountAnnual savings
Pret a Manger50p£365.00
Costa Coffee25p£182.50

How long for the average British coffee drinker to recoup the cost of an Ecoffee Cup?

BrandDiscountNumber of days to recover the cost
Pret a Manger50p9 days
Leon30p15 days
Starbucks25p18 days
Costa Coffee25p18 days
Crussh25p18 days

*Calculations based on the average Brit enjoying two coffees a day. Time to recoup cost of reusable cup based on price of 12oz Ecoffee Cup from the standard range (£8.95 per cup).

Ecoffee Cup founder David McLagan says: “It’s great news that so many high-street coffee shops are now offering incentives for customers using reusable cups. The potential saving of £1.4 billion a year makes it an obvious investment and allows coffee drinkers to be part of the solution to single-use plastic waste whilst also saving up to £365 each a year.

“Switching to a reusable cup is a small change that could make a big difference, and at Ecoffee Cup we offer a wide range of designs that are not only functional but stylish too – from iconic William Morris patterns to bold colours, there’s an Ecoffee Cup to suit everyone.”

“Doing your bit for the oceans has never been so easy (and stylish)” says Ecoffee Cup customer, Priya. “Plus you often get money off your coffee when using a reusable cup. Just do it.”

Ecoffee Cup customer Erica says “Beautiful designs and getting a few pennies off your morning coffee in style is great, [as is] knowing that you’re doing something for the planet. I bought [an Ecoffee Cup] for one of my colleagues and now everyone in the office has one!”

The reusable Ecoffee Cup has a resealable ‘drip proof’ lid and comes in a range of stylish and colourful print options, making it the perfect accessory for your morning commute. Manufactured using naturally sterile bamboo fibre (the world’s fastest growing, most sustainable crop) and corn starch, it’s BPA and phthalate free. Ecoffee Cup is also fully dishwasher safe.

For more information or to purchase your Ecoffee Cup, go to


Notes to editors:

  • Rooster can arrange delivery of samples should you be able to feature the product.
  • Rooster will coordinate interviews with David McLagan, Founder & CEO, Ecoffee Cup, upon request.
  • Ecoffee Cup has set up the #stopthe100billion social media campaign in an attempt to raise awareness of the issue and effect real change in the way we consume coffee.
  • Follow Ecoffee Cup:
  • Facebook:
  • Twitter: @ecoffee_cup
  • Instagram: @ecoffeecup

For further press information please contact:
Elsa Findlay/Jo Kendall/Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Ecoffee Cup
From manufacture through to disposal, Ecoffee Cup is a new generation of reusable takeaway cup.

Created with the world’s fastest-growing, most sustainable crop – natural bamboo fibre – and non-GMO corn starch, Ecoffee Cup is BPA and phthalate free.

Ecoffee Cup feels a bit like thick, yet light cardboard. And because bamboo fibre is naturally sterile, Ecoffee Cup is lovely to drink from and won’t flavour-taint drinks. It is also super-light and has a fully resealable ‘no-drip’ lid, making it perfect for when you’re on the go.

Ecoffee Cup is fully dishwasher safe.

Available in a wide range of fun, contemporary patterns and bright, vibrant colours, Ecoffee Cup packs just a little bit more style than its plastic, ceramic or stainless steel cousins.

[1] Average consumption based on study of 2,000 adults in the UK by the Centre for Economics and Business Research, Coffee and Its Impact on the UK Economy, April 2018

[2] Kantar Worldpanel’s Out-of-Home panel. Mobile Annual Total (MAT) ending June 2017

[3] Annual spend on coffee ÷ average cost of cup of coffee (£2.20 as per Kantar Worldpanel’s Out-of-Home panel)

[4] Based on average cost of cup of coffee (£2.20) according to Kantar Worldpanel’s Out-of-Home panel X 261 working days in 2018