Half of British Drivers Don’t Concentrate While Driving

Half of British Drivers Don’t Concentrate While Driving
19th April 2018 James Brooke

Half of British Drivers Don’t Concentrate While Driving

  • New study finds half of British drivers don’t concentrate while driving
  • 57 percent of millennials admit to behaviours that reduce focus while driving
  • Men (47 percent) are slightly more dangerous than women (44 percent) on the roads
  • Millennials more than four-times as likely to text while driving compared to older generations
  • Women more than twice as likely as men to groom themselves while driving

Price comparison site finder.com has released a new Road Safety Statistics Report, detailing just how dangerous UK drivers really are.

The study of 2,000 British adults commissioned by finder.com revealed that half of British drivers don’t concentrate while driving – that’s an estimated 15 million dangerous drivers in the UK.

Interestingly, the study also found that men are slightly more dangerous than women behind the wheel, with 47 percent of men admitting to behaviours such as speeding, texting and driving under the influence, compared to 44 percent of women.

From a generational perspective, millennials come out as the worst culprits of all, outranking their elders in every category. Millennials are more than four-times as likely to text while driving (17 percent), compared to just 4 percent of baby boomers and Gen X drivers combined.

The most common dangerous driving offence was speeding, with 30 percent of all drivers admitting to breaking the speeding limit. This was followed by driving while fatigued (18 percent) and talking on the phone (13 percent). Some respondents even admitted to personal grooming such as applying makeup or cleaning their teeth while driving.

The full details of the survey, complete with infographics, can be found here: https://www.finder.com/uk/road-safety-statistics

Jon Ostler, UK CEO at finder.com said, “At some point or another, we’ve all been guilty of getting lost in our thoughts or not placing our full attention on the roads, but it’s important to understand the gravity of our actions. It’s no surprise that the ‘always connected’ millennial generation are the worst offenders for taking their eyes off the road, and it will only get worse with Generation Z snapping behind the wheel. Dangerous driving also causes car insurance premiums to rise, if risk increases and costs rise for insurers.

“New measures under the Department of Transport mean younger drivers could face tougher restrictions and be forced to undergo six months of training before taking to the road alone, a sign that the government is taking the problem of dangerous driving seriously.

“We’re hoping that these statistics are a striking wake-up call for all British drivers to take more care when they hit the roads.”


Notes to editors:

  • This data comes from a survey of 2,000 British adults, commissioned by com and carried out by OnePoll in February 2018.
  • Jon Ostler, CEO (UK) at finder.com is available for comment, opinion or interview regarding the predictions.

For further press information, please contact:
Yasmine Triana/Aaryn Vaughan
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

 About finder:
finder, Australia’s #1 comparison site, launched in the UK in February 2017.

Founded in 2006, finder has over three million MUUs and has helped consumers make 15 million decisions over the past decade.

finder is entirely independent, offering consumers unbiased content, comparisons and, wherever possible, a full market view.

So much more than just a comparison site, finder provides in depth guides, advice and editorial content to help consumers better understand all the options and products available.

Committed to educating and empowering consumers to make informed choices and ultimately, to make savings, finder’s success is based on the provision of up to date and relevant information supplied by dedicated, round the clock research teams.

Categories currently available in the UK include money transfers, travel money, gas & electricity, mobile, broadband, and TV streaming. New products (including insurance, credit cards, loans, mortgages and pensions) will be rolled out over the coming months.

finder now operates in 10 countries including: the UK, Australia, New Zealand, USA, Canada, Hong Kong, Singapore, Chile, Spain and Mexico, and employs over 120 staff worldwide.