One in Five Brits Plan to Delay Valentine’s Day Celebrations for Better Value

One in Five Brits Plan to Delay Valentine’s Day Celebrations for Better Value
14th February 2018 James Brooke

One in Five Brits Plan to Delay Valentine’s Day Celebrations for Better Value

  • 19 percent of Brits will celebrate after Valentine’s Day
  • Almost half (46.8 percent) of those who celebrate Valentine’s Day admit to receiving a gift they didn’t like
  • Almost a third of Brits will be avoiding Valentine’s Day celebrations this year (31.2 percent)
  • 53 percent of Brits plan to spend money on their loved ones for February 14

While love is in the air for more than half of Brits this Valentine’s Day (53 percent), a new study by price comparison site finder.com shows that some are postponing romance until after February 14.

In fact, almost one in five Brits (19 percent) are planning to celebrate Valentine’s Day after the 14th February to get better value.

The younger you are, the more likely you celebrate a belated Valentine’s Day to save some money, with over a quarter of millennials (25.6 percent) admitting to this, followed by 22 percent of Gen X and just 11.5 percent of baby boomers.

Higher income couples are most likely to delay and save

Interestingly, the more you earn, the more likely you’ll celebrate Valentine’s Day late to save money. 17.2 percent of those earning between £0-£35,000 celebrate late, compared to 22.2 percent of those earning over £35,001, on average.

Londoners are the thriftiest on the most romantic day of the year, with 23.1 percent admitting to celebrating late, followed by the East Midlands (22.5 percent) and those in the South West (20 percent). In contrast, those residing in Wales are more likely to stick to tradition, as only 13 percent claim to profess their love late in order to stretch their pound further, followed by those in Northern Ireland (14.3 percent) and in the North West (16.5 percent).

Puppy love

Valentine’s Day isn’t only for couples as over one in twenty Brits will be treating their pets this year (7.5 percent). Dogs are favoured over cats for a Valentine’s gift as 4.5 percent of dog lovers will be spoiling their pooches while 3 percent will dote on their cat.

Other interesting stats include:

  • Almost half (46.8 percent) of those who celebrate Valentine’s Day admit to receiving a gift they didn’t like – that’s an estimated 9.7 million Brits
  • Of those who receive gifts on Valentine’s, men are more likely to not like them (52.6 percent) than women (41.4 percent)
  • Of those who receive gifts, millennials are most likely to not like their Valentine’s Day present (52.5 percent) compared with a close 52.3 percent of Gen Xers and 34.4 percent of baby boomers
  • 53 percent of Brits plan to spend money on their loved ones for February 14 – an estimated 22 million Brits
  • Those in Yorkshire and the Hunter are the loneliest, with 37.3 percent planning on not celebrating Valentine’s Day this year. This is followed by the West Midlands (35.5 percent) and East Midlands (33.3 percent). On the other hand, Londoner’s are the most likely to be celebrating Valentine’s Day this year (73.5 percent), followed by Northern Ireland (73.2 percent)
  • Most people are planning to treat their wife or husband this Valentine’s Day (59.6 percent), followed by their boyfriend or girlfriend (28.2 percent) and interestingly their children (4.7 percent).
  • 78 percent will be buying a gift for their secret admirer, while 2.1 percent will be buying themselves a Valentine’s Day gift.

Further stats and details about the Finder research can be found here: https://www.finder.com/uk/valentines-day-statistics.

Jon Ostler, CEO (UK) at finder.com said, “While many of us a preparing to do something special for our loved one this Valentine’s Day, some are more cash conscious than others. It’s true that some common gifts such as flowers, restaurants and other gifts inflate in price in the lead up to February 14, but they often drop back to normal and bargains can be found from the day after Valentine’s Day. More people are cottoning on to the fact that Valentine’s Day can be very expensive and it could be worth celebrating after February 14 to save a lot of money.”

-Ends-

Notes to editors:

  • This study was sourced from a survey of 2,000 UK adults, commissioned by finder.com/uk and carried out by onepoll during February 2018. A minimum of 56 respondents was surveyed in each region.
  • Jon Ostler, CEO (UK) at finder.com is available for comment, opinion or interview regarding the predictions.

For further press information, please contact:
Yasmine Triana/Aaryn Vaughan
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About finder
finder, Australia’s #1 comparison site, launched in the UK in February 2017.

Founded in 2006, finder has over three million MUUs and has helped consumers make 15 million decisions over the past decade.

finder is entirely independent, offering consumers unbiased content, comparisons and, wherever possible, a full market view.

So much more than just a comparison site, finder provides in depth guides, advice and editorial content to help consumers better understand all the options and products available.

Committed to educating and empowering consumers to make informed choices and ultimately, to make savings, finder’s success is based on the provision of up to date and relevant information supplied by dedicated, round the clock research teams.

Categories currently available in the UK include money transfers, travel money, gas & electricity, mobile, broadband, and TV streaming. New products (including insurance, credit cards, loans, mortgages and pensions) will be rolled out over the coming months.

finder now operates in 10 countries including: the UK, Australia, New Zealand, USA, Canada, Hong Kong, Singapore, Chile, Spain and Mexico, and employs over 120 staff worldwide.