Winter is Coming… But We Don’t Know When
84 percent of Brits have no idea when winter starts.
- More than 80 percent of Brits have no idea when winter begins or ends
- For a third of the nation, winter kicks in as early as 1-10 November
- Darker nights and frosty mornings are the top harbingers of winter, whilst Bonfire night, the John Lewis Christmas ad release or the start of ‘I’m a Celebrity…’ also signal the season’s start
- Cosy nights in are what we love most about winter; feeling cold is at the top of Brits’ loathe list
- 15 percent of the nation loves NOTHING about winter
- Research commissioned by Contura to mark winter’s eve (30 Nov) with the launch of ‘National Cosy Night’
More than 80 percent of Brits are confused about when our winter occurs, with many (30 percent) believing the coldest season of the year begins as early as November 1st.
A recent study, commissioned by wood burning stove brand Contura to mark the launch of ‘National Cosy Night’ on 30 November (winter’s eve), found that less than one fifth (18 percent) accurately recognise December 21st as the first day of the astronomical winter, whilst only 19 percent correctly note March 20th as its close.
The dates of the astronomical winter are based on the winter solstice, when the sun reaches the Tropic of Capricorn – the most southerly point on the globe – producing the shortest day and longest night.
Likewise, meteorological winter is missing from most Brits’ calendars. More than eight in ten (84 and 83 percent respectively) could not say when the three coldest months in the Northern hemisphere start or finish. Just over a quarter (16 percent) could pinpoint December 1st as its first day, while only 17 percent identify February 28th as its finale.
When it comes to the freezin’ season, the research, carried out by OnePoll.com, shows that Brits have their very own calendar…
One third claims that November 1st marks the start of the season, with almost 70 percent indicating their personal signals of the onset of winter to be frosty mornings and crisp, cold, dark evenings.
But seasonal starters come a little more varied than that: 18 percent of Brits say the John Lewis Christmas advert signals winter’s arrival. For a fifth of the nation, it is de-icing the car each morning, and one in ten first feel wintery as soon as mince pies appear on the shelves.
Ironically, as Australia’s summer gets underway, as many as ten percent of Brits consider ‘I’m A Celebrity…’ their official winter’s welcome.
The Nation’s top 12 signals of the start of winter:
- Frosty mornings
- Crisp, chilly, darker evenings
- Putting the heating on
- When the clocks go back
- First time wearing warm clothing/coats/jumpers/layers
- De-icing the car each morning
- Christmas decorations around town
- Christmas markets
- Bonfire Night
- John Lewis Christmas advert
- The first snow
- Christmas songs on the radio
Phil Wood, Contura’s country manager for the UK, said: “Astrologers and meteorologists may despair at our lack of knowledge of the true winter dates, but it’s interesting to see that what marks the beginning of winter is personal to each of us. It’s surprising, too, that the vast majority of Brits are actually ‘suffering’ winter as early as November; way before it officially sets in.”
The nation’s favourite winter event was considerably clearer cut – half of Brits say Christmas Day is the best moment of the season, with ten percent of us preferring the build-up, indicating Christmas Eve as the most exciting.
But research shows there is a lot to love about winter beyond the big day. Four in ten claim cosy nights in are the best thing about the colder months, while it was fresh, chilly mornings or crisp evenings for one in ten.
One fifth point to autumnal shades of red, brown, orange and green as their favourite part of winter; the colours of the country walks that ten percent of us love about the colder months.
One in ten say they look forward to seasonal food and beverages, such as pumpkin spiced lattes, Christmas sandwiches, toffee apples and mulled wine.
Findings also reveal how excitement for the season builds as the year advances – one in ten start looking forward to winter as early as October, while 15 per cent eagerly await it come November. By the time December comes around, one fifth of Brits are filled with anticipation.
Almost half of the population, however (49.3 percent), claim they never feel excited about winter’s arrival. And for fifteen per cent, there is absolutely nothing to love about winter. Unsurprisingly, feeling cold, longer nights, short days, and the soaring cost of energy bills make Brits the most miserable through the winter months.
Cold hands and feet, getting ill, and driving in the dark also drive Brits to despair – and one in ten scrooges say that Christmas shopping is the thing they loathe the most.
Contura’s Phil Wood, adds: “There is definitely a warmer side to winter, with cosy nights in topping the list of things we love about the colder season. Comfort food, roaring fires, wrapping up warm, gatherings with friends or family… These can really help to elevate our mood and allow us to celebrate the season rather than shrink away from it.
“To mark the season’s start, we are designating winter’s eve – 30 November – ‘National Cosy Night’. Take a look at our twelve tips to ‘creating cosy’ to kick off this winter on the right foot.”
For more information on Contura, please visit http://www.contura.eu
Notes to Editors:
- Research carried out by OnePoll.com, which surveyed 2,000 nationally representative UK adults between 17 and 21 November.
- Rooster PR will coordinate comment, interview and profile opportunities for Contura UK Country Manager, Phil Wood. The Contura PR team will also arrange visits to the nearest Contura Design Centre dealerships or the Contura showroom in Doncaster to see the product range.
For further press information, please contact:
Alex Fenton/Jo Kendall/Julie Aguilera
T: +44 (0)20 3440 8930
E: [email protected]
Contura is Europe’s leading manufacturer of wood burning stoves, offering an extensive range of classic and contemporary wood burners; from traditional insert stoves suitable for existing fireplaces, to freestanding statement models made with innovative materials such as soapstone.
Starting at £1,250, Contura stoves are premium yet affordable. Award winning, timeless Swedish design means the products complement or enhance any style of home, whilst also offering outstanding performance, maximum efficiency, practicality and ease of use.
Designed and assembled at the factory located in Markaryd, Sweden, and manufactured to the highest standards, Contura stoves are highly energy efficient, offering powerful convection, superior combustion technology and clean burning systems. Currently, 75% of Contura stoves are DEFRA Clean Air Act exempt and thus approved for use in Smoke Control Areas.
Contura stoves can be purchased through a network of 165 independent retailers nationwide.
Contura is part of the NIBE group, a Swedish manufacturing company producing world class solutions in sustainable energy across Europe, North America, Asia and Australia.
Contura is a founding member of the Stove Industry Alliance (SIA) in the UK.
For more information please visit www.contura.eu