From Glasgow to the Gold Coast
Flight Centre Glasgow Celebrates Partnership with Tourism & Events Queensland.
Flight Centre’s Gordon Street store in Glasgow celebrated the company’s newly renewed partnership with Tourism & Events Queensland with a huge Commonwealth Games-themed store takeover on Tuesday 22 August 2017.
The Gold Coast 2018 Commonwealth Games (GC2018), which begins on 4 April 2018, will be the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen, proving there has never been a better time to experience this captivating destination. Combining fantastic weather, state-of-the-art facilities, and a welcoming local community, the Gold Coast is the ideal home for the global event. Known as Australia’s playground for entertainment and adventure, the destination is placing itself firmly on the map as an up-and-coming hotspot for sports fans, travellers, revellers and hipsters alike.
The celebrations in Glasgow coincide with the announcement that Flight Centre, the world’s number one travel agent to Australia, has renewed its global marketing partnership with Tourism & Events Queensland for another three years. The $6 million deal will build on a previous agreement that delivered a 38 percent sales increase at travel expos in the United Kingdom and New Zealand.
The 2017-2020 marketing partnership will focus on Tourism & Events Queensland’s key regions including the UK, New Zealand and Canada. Activity will include marketing campaigns, consumer promotions, travel agent education and training, product growth and event support. The Commonwealth Games will be a particular focus.
Previous partnerships with Tourism & Events Queensland have been successful thanks to the travel experts at Flight Centre, who are committed to providing customers with the best possible experience. Flight Centre’s Travel Experts are passionate about finding their customers the holiday they want, for the price they want – whether that be flights, tailor-made holidays, hotels, car hire, tours, travel insurance, visas, or something else.
Alison Zacher, Retail MD at Flight Centre, said: “We’re excited to be here in Glasgow celebrating the renewal of our partnership with Tourism & Events Queensland. The first three years of our Tourism and Events Queensland (TEQ) partnership has been a huge success and we’re delighted to be continuing for another three years. Since we began our partnership with TEQ in 2014, we have not only grown holiday sales to the state but also truly cemented Queensland into Flight Centre’s business strategy. We look forward to continuing to grow both the volume and the quality of these tailor-made holidays for our customers.”
Jane Nicholson, International Director of UK, Ireland and Nordic Region at Tourism and Events Queensland, said: “We were delighted to kick start our renewed partnership with Flight Centre in such a glittering way; bringing a slice of the Gold Coast to Glasgow. The campaign theme ‘There’s so much competing for your attention’ perfectly sums up Queensland, what with its must-see destinations, delicious food, memorable activities and views for days.
“The Gold Coast alone has over 70 kilometres of stunning beaches, 100,000 hectares of world heritage listed rainforest, theme parks, wildlife sanctuaries, great shopping and award-winning restaurants, proving it won’t just be the Commonwealth Games that will be ‘competing for your attention’ on a holiday here! Flight Centre continues to be the perfect partner for us to showcase this to the UK traveller, as we look to continue to grow interest and bookings to the Gold Coast and, of course, the wider Queensland destination.”
The Flight Centre Travel Group (fctgl.com) is one of the world’s largest travel companies. Since establishing the first Flight Centre store in 1995, the business has grown its team of Travel Experts to include over 80 stores within the United Kingdom, with new stores opening regularly. Worldwide, Flight Centre has 2,500 stores globally, making it one of the largest and most successful independent travel retailers in the world.
The Flight Centre team are experts when it comes to travel and are committed to providing customers with a great experience. They can organise anything from flights to holidays, hotels, car hire, tours, travel insurance, visas and more.
For further press information, please contact:
Emma Arthurs/Natalie Garland/Melissa Hobson/James Brooke
E: [email protected]
About the Flight Centre Travel Group (FCTG)
The Flight Centre Travel Group (fctgl.com) is one of the world’s largest travel companies with over 18,000 staff and 2500 stores across its leisure, corporate and wholesale businesses. The company’s turnover in 2014/2015 financial year was £9 billion. After starting with one shop 30 years ago, FCTG has enjoyed remarkable growth and is one of the top 100 publicly listed companies on the Australian Securities Exchange.
All specialist brands under the FCTG Corporate banner offer 24/7 support and the benefits of a blended offline/online solution; global negotiation strength and unique and superior business travel products.
About Flight Centre
The team at Flight Centre are experts when it comes to travel and are committed to providing customers with a great experience. The company’s success comes down to its people, experienced Travel Experts who are passionate about finding their customers the holiday they want, for the price they want.
Since establishing the first Flight Centre store in 1995, the business has grown its team of Travel Experts to include over 80 stores within the United Kingdom, with new stores opening regularly. Worldwide, Flight Centre has an amazing 2,500 stores across the United Kingdom, Australia, New Zealand, South Africa, United States, Canada and more, making Flight Centre one of the largest and most successful independent travel retailers in the world. With its global reach and close relationships with the world’s best travel providers, the company is able to provide competitive travel deals.
The Flight Centre team can organise anything from flights to tailor-made holidays, hotels, car hire, tours, travel insurance, visas and more. They also have dedicated First and Business Class flight teams and Business Travel teams to help with any specialised travel needs.
About Tourism & Events Queensland
Tourism and Events Queensland is a statutory body of the Queensland Government and the state’s leading marketing, destination and experience development and major events agency. In partnership with government, regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland’s tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure. Our vision is to inspire the world to experience the best address on Earth.