Rooster Appointed to Shake Up the Travel Market with

Rooster Appointed to Shake Up the Travel Market with
24th May 2017 James Brooke

Rooster Appointed to Shake Up the Travel Market with

Dutch travel company appoints Rooster to bring spontaneity to British travellers.

Unique travel company has appointed Rooster PR as their first UK PR agency, to bring the innovative, spontaneous travel service to the UK market.

Founded in April 2014, the forward-thinking Dutch brand offers travellers a fresh approach to getaways with surprise trips.

With, travellers choose their theme, dates and budget and experienced srprs.consultants craft a quality surprise trip. Travellers then uncover their destination via a scratch card at the airport.

Rooster’s brief is to deliver a strategic public relations campaign educating the media and market about’s key differentiators and philosophy to encourage travellers  to embrace the unknown with

Raymond Klompsma, CEO of said: “The best trips are the ones that find you and we’re very happy to have found Rooster to help us bring our travel philosophy to the UK. We don’t just want to take the fuss out of booking great trips, but want to show Brits the joy of embracing the unknown.”

Rooster’s Managing Director, James Brooke, said: “Visionaries like keep the travel industry evolving, so we’re thrilled to have been appointed to support their UK launch. We’re looking forward to bringing’s amazing brand and perspective to our comms activity – it was meant to be.”

Rooster will also build’s corporate profile as an innovator within travel and digital business, reinforced by accolades such as the company’s ranking as Number 17 on The Next Web’s 30 fastest growing European tech companies.

The company currently operates across The Netherlands and Belgium where it has sent over 50,000 travellers on spontaneous trips since it launched in 2014.

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For further press information contact:
Katie Raby/Rachel Sewell/Stuart Fyfe
Rooster PR
T: +44 (0) 20 3440 8930
E: [email protected]

Founded in April 2014, is an exciting new travel company on a mission to bring spontaneity to the way Brits travel. Launched in the UK in Spring 2017, was ranked 17th in The Next Web’s 30 fastest growing European tech companies for this year. offers surprise Backpacking and City Trips from 8 UK airports. Travellers simply choose their date, theme and budget and experienced consultants will craft a quality surprise trip.

With their countdown clock ticking, travellers get nothing but a weather forecast and airport arrival time and discover their location via a personalised card with scratch off code prior to departure.

Headquartered in Amsterdam and with more than 50 employees, currently operates across The Netherlands, Belgium and the UK and has already helped over 50,000 people to embrace the unknown.

While surprise trips have previously been associated with undesirable locations and poor quality accommodations,’s selective network of partners ensures accommodation is always of a high standard, in a convenient location and chosen based on reputable feedback.

For more information visit,