Sex Toys and Lingerie Boost Moods on Blue Monday

Sex Toys and Lingerie Boost Moods on Blue Monday
20th January 2017 James Brooke

Sex Toys and Lingerie Boost Moods on Blue Monday

Webgains predicts sex toy and lingerie online sale surge on Blue Monday.

Performance marketing specialist, Webgains, predicts bumper online sales for sex toys and lingerie this Blue Monday (January 16th) as British shoppers turn to self-indulgent retail therapy.

According to historical data from 2,000 online retailers, sex toys and lingerie were among the most popular selling items on Blue Monday 2016 – dubbed the most depressing day of the year – a feat expected to be repeated in 2017.

Richard Dennys, CEO of Webgains, said, “Blue Monday comes when most consumers are experiencing the post-holiday slump or already given up on their New Year’s resolutions. Brands that offer products that pamper and indulge should be making the most of Blue Monday through their online promotional activity.”

According to Webgains’ data, within the top selling items on Blue Monday 2016 were the Rose Gold Mini Vibrator and the Sexy Lace Plunge Bra from Ann Summers, with demand for sex toys and lingerie doubling the demand for sportswear and trebling demand for tech items.

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About Webgains
Founded in 2005, Webgains is an international, result-driven performance marketing company headquartered in the UK. Offering a pay-by-performance service, Webgains focuses on driving sales right off the page, harnessing voucher and cashback sites, price comparison and shopping sites, search, retargeting, remarketing, call tracking, content publishing, blogging, tweeting, email marketing and more.

Webgains operates in 14 markets internationally and currently represents affiliate marketing programmes for over 2,000 brands including Nike, Mothercare, Samsung, Ann Summers, LoveHoney, Snow&Rock and Cotsworld Outdoor, promoting offers and deals across over 250,000 publishers. Webgains is pioneering Powerfeed, the world’s most powerful digital assistant in the affiliate marketplace today.

For more information go to,,, or follow @WebgainsUK.