Award-winning sex toy retailer moves its affiliate programme after 9 years as the company turns its attention to new customer acquisition.
Lovehoney, the ‘sexual happiness people’, has moved its affiliate programme over to international performance marketing company, Webgains, as part of its new focus to reach out to and convert new customers.
Having achieve massive growth and a loyal following over the last few years, Lovehoney’s increased focus on its affiliate program is in-line with a robust TV advertising campaign. Lovehoney is the only sex toy retailer to advertise on mainstream channels and has been able to reach new audiences via this medium. Produced by Brave, the most recent TV advert runs after the 9pm watershed and is aimed at those considering buying sex toys for the first time.
Lovehoney will benefit from Webgains’ innovative new Powerfeed technology to enhance its publisher relationships and to help the team use the channel more strategically.
Webgains CEO, Richard Dennys, said: “There’s huge demand for adult toys and as the market has steadily become more mainstream, brands like Lovehoney have been able to use the affiliate channel to really push their brand message. We’re looking forward to working closely with the Lovehoney team in their objective to expand their customer base.”
Catherine Dunn, Lovehoney’s Affiliate Manager said: “As a brand we’ve hit a new stage in our journey and it’s important for us to have a network that can support our growth. We’re excited about what’s in store over the coming months, especially seeing the program mature further.”
The program is live on Webgains now.
For more information, visit www.webgains.com.
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About Webgains
Founded in 2005, Webgains is an international, result-driven performance marketing company headquartered in the UK. Offering a pay-by-performance service, Webgains focuses on driving sales right off the page, harnessing voucher and cashback sites, price comparison and shopping sites, search, retargeting, remarketing, call tracking, content publishing, blogging, tweeting, email marketing and more.
Webgains operates in 14 markets internationally and currently represents affiliate marketing programmes for over 2,000 brands including Nike, Mothercare, Samsung, Ann Summers, LoveHoney, Snow&Rock and Cotsworld Outdoor, promoting offers and deals across over 250,000 publishers. Webgains is pioneering Powerfeed, the world’s most powerful digital assistant in the affiliate marketplace today.
For more information go to www.webgains.com, Facebook, LinkedIn, or follow @WebgainsUK.
