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ButlerTech Partners with Guestline

ButlerTech Partners with Guestline
2 February 2016 James Brooke

ButlerTech’s ‘ButlerPad’ to improve guest communications, increase guest satisfaction, drive revenue and build brand loyalty for hotels worldwide.

Global travel tech company, ButlerTech, is delighted to announce a new partnership with Guestline; experts in cloud hosted property management and distribution solutions for the hospitality industry across Europe and Asia.

Dedicated to transforming tourism and hospitality experiences through digital innovation, ButlerTech will launch its market leading virtual concierge application, ButlerPad, with three major Asian hotel brands in February 2016. Guestline has come on board to facilitate the integration of the ButlerPad app with its hotel property management system, Rezlynx PMS.

The integration will enable hoteliers to deliver a more streamlined check-in and check-out process, whilst further enhancing the guest experience by allowing clients to message hotels ahead of arrival, view or pay the balance of their invoice, or make reservations for repeat visits, from any location and from the comfort of their own smartphone or tablet.

From booking a table at a hotel restaurant, sending a message to housekeeping, requesting room service or ordering a poolside drink, ButlerPad will enable instant communication and facilitate bookings with all hotel departments. All bookings, payments and messages made via the ButlerPad app will be seamlessly transferred onto the hotel guest’s records.

Mike Mazza, ButlerTech CEO & Founder says: “By integrating our app to its hotel PMS systems, Guestline is allowing hotels to benefit enormously from improved communications, more efficient service and greater guest satisfaction. Data capture and profile building, including social profiles and real time knowledge as to guest interests, preferences and spend, will also help hotels to introduce a more personalised service as well as identify VIP guests and social influencers. We are delighted to be working with Guestline and look forward to revolutionising hospitality experiences alongside them.”

In addition to enhancing guest communication, the integration of the app with the PMS will improve service efficiency and response times, freeing up staff time. As such, hotels will benefit from additional revenue as a result of increased bookings, orders and purchases.

Guestline’s Development Director, Andrew Williams, said “This new partnership will enhance guest service pre, during and post-stay, bringing multiple benefits for hotels that choose to adopt the technology. Thanks to multi-functional solutions that streamline the booking process and automate procedures in-house, ButlerPad and Guestline are embracing and pioneering the future of guest communications. This innovative new app ensures that the time spent waiting at front desk or on the end of a phoneline is minimal for guests, which is hugely beneficial for both guest and hotel.”

With total activity spent on smartphones and tablets now accounting for 62% of time spent on digital media, it is imperative for hoteliers to offer services and facilities via these devices.

The ButlerTech app will also resolve issues that were bought to light in a recent YouGov survey, where 50% of people said that hotel check-in queues were too long, 21% had problems with key cards and 12% said it took too long to order room service.

Research also suggests that this new technology is likely to drive repeat business. 39% of people said they’d be more likely to book a hotel offering mobile check-in over others that didn’t.

Guestline’s integrated three-step online booking engine on the ButlerPad app will enable guests to re-book quickly and efficiently.

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Notes to editors:

Rooster PR will coordinate comment, interview and profile opportunities for ButlerTech CEO & Founder Mike Mazza. Mike will be available for 1:1 meetings, w/c 1 February 2016.

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For further press information, please contact:
Julie Aguilera / Nick Wheywell / James Brooke
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About ButlerTech and ButlerPad:
ButlerTech is a global travel tech company dedicated to transforming tourism and hospitality experiences via digital innovation. 2016 sees the launch of ButlerTech’s pioneering virtual concierge application, ButlerPad, featuring integrated and localised destination guide, CityButler.

Designed for hotels & resorts worldwide, ButlerPad is a market leading concierge solution that delivers a slick digital guest experience, facilitating instant communications with hotel departments (room service, spa, restaurants, housekeeping, retail outlets, etc.), as well as with local businesses, retailers and attractions.

Available to guests automatically via their own smartphone or tablet devices upon log-in to the hotel’s WiFi, the app is also available to view and use from any location and at any time ahead of arrival or following departure via an HTML 5 link.

Improving guest satisfaction, service efficiency and response times, ButlerPad benefits both hotel staff and guests alike. Five key USPs make ButlerPad a ground breaking offering for the hospitality industry:

  1. It is the only virtual concierge app that requires no capital investment on the part of hotel partners
  2. It is the only app to incorporate curated lists of local attractions, facilities and outlets as opposed to mere listings
  3. It is the only app that allows guests to book or communicate directly with local businesses, retailers or attractions located in the vicinity of the hotel/ resort
  4. It is the only app that offers a newly created revenue stream to hotel partners in the form of a share of the commission from bookings or purchases made with external merchants
  5. Smart data and profile building captured from guest usage of and communications via the app provides hotel partners with invaluable information and insights to improve productivity and brand loyalty

ButlerPad is the brainchild of UK based Mike Mazza, founder & ceo of ButlerTech. Headquartered in Singapore, ButlerTech also has offices located in Thailand, Hong Kong, United Kingdom and Australia.

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