Rooster Appointed to Open Doors for ButlerTech in the UK

Rooster Appointed to Open Doors for ButlerTech in the UK
27th January 2016 James Brooke

Rooster Appointed to Open Doors for ButlerTech in the UK

In Client News, Rooster News

Rooster is delighted to announce its appointment by ButlerTech; a global travel tech company dedicated to transforming tourism and hospitality experiences through digital innovation.

2016 will see the launch of two ButlerTech products; destination guide application, CityButler and pioneering virtual concierge application, ButlerPad.

Rooster’s remit for the consumer-focused CityButler, is to launch the app in the UK and drive awareness and downloads. For ButlerPad, Rooster takes on a B2B brief, to raise awareness of the product and its benefits among decision makers in the hospitality industry.

Alongside traditional PR and media relations, this appointment sees Rooster expand upon its ever-growing portfolio of social media briefs, generating content for and managing product-specific platforms for both of the ButlerTech brands. Social media responsibilities will include the day to day running of the CityButler blog and ButlerPad’s Facebook and twitter channels.

CityButler is a comprehensive destination guide application, offering curated lists and independently developed reviews of local businesses, retailers and attractions (merchants). Much more than a mere guide, CityButler is the first app in the world that allows users to browse, communicate, and book directly with local merchants, including hotels, tour operators and tourist sites, restaurants, spas, retailers, dental and healthcare centres, hairdressers, etc.

Designed for hotels & resorts worldwide, ButlerPad, is a market leading concierge app that delivers a slick digital guest experience. The app streamlines enquiries, requests and bookings with all hotel departments as well as with local merchants in the hotel’s vicinity, from any location and at any time before, during and following a hotel stay.

Butlerpad requires zero investment on the part of hotels and what’s more, offers a newly created revenue stream to hotel partners in the form of a share of the commission from bookings or purchases made with external merchants.

Vetri Mayandi, ButlerTech CMO, says: “CityButler is racing to launch with Singapore and Bangkok to be among the first destinations featured, and with 10 major Asian hotel brands nearing the official launch for ButlerPad, we are keen to widen our focus to Europe for both products. We are currently in discussions with some key hotel groups in the UK regarding ButlerPad adoption and are busy curating our Europe centric CityButler content. Rooster will be instrumental in launching both products, raising awareness of the superiority of our destination guide app among travellers and encouraging further buy-in to ButlerPad from hotel brands looking to increase in-property spend, improve brand loyalty and guest satisfaction, and enjoy a newly generated revenue stream in the process.”

James Brooke, managing director at Rooster PR says: “ButlerPad is a truly unique proposition for hotels worldwide and the consumer focused CityButler promises to become the one-stop shop for travellers visiting the world’s top city destinations. We are confident that we can deliver successful launches and sustained campaigns for both products thanks to the strength of the apps’ USPs and Rooster’s expertise in this sector, which includes game-changing comms activity for travel tech companies such as intuitive, Aeromobile and Gateway Ticketing Systems.”

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For further press information, please contact:
Julie Aguilera/Nick Wheywell/James Brooke
T: +44 (0)20 3440 8930
E: [email protected]