Rooster Joins the Fleet as it Steers Antlos’ UK PR

Appointed by Antlos to deliver media campaigns for the ‘Airbnb of boats’.

Antlos has appointed leading PR & digital communications agency Rooster PR to develop and deliver a strategic PR campaign to build awareness and generate bookings for the innovative online marketplace for boating holidays.

Antlos connects boat owners with guests looking for sailing adventures throughout the Mediterranean. Guests can book all-inclusive boating holidays directly with trusted and experienced skippers.

Maritime and coastal tourism has grown to be worth in excess of £130 billion or 11 percent of the global tourism market annually. With that growth expected to continue, Rooster’s work with Antlos will look to educate the media, and in turn consumers, about the misconception of boating holidays being too expensive and only for the wealthy. Launched online in May 2015, Antlos is on a mission to make boating holidays affordable and accessible to everyone.

Ieva Strupule, Chief Commercial Officer, Antlos stated: “During our first summer season this year, Antlos has already enabled 657 guests to enjoy fabulous sailing holidays around the Mediterranean. With an innovative online model and proven demand for affordable boating holidays, we are looking forward to working with Rooster to communicate Antlos’ unique offering and mission to disrupt an antiquated industry.”

James Brooke, Managing Director, Rooster PR, commented: “We are delighted to announce our appointment by Antlos, a truly innovative business that will change the way boating holidays are booked in the future. With a history of working for online challenger brands coupled with our extensive personal knowledge of the sailing industry, the team is looking forward to communicating Antlos’ unique proposition and to driving impactful consumer coverage.”

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For further press information, please contact:
James Brooke/Stuart Fyfe/Libby Allan
T: +44 (0)20 3440 8930
E: antlos@rooster.co.uk

About Antlos
Antlos is an innovative online marketplace to search for and book boating holidays around the world. Launched in May 2015, Antlos is on a mission to make boating holidays affordable and accessible to everyone by connecting guests directly with boat owners. By cutting out charter brokers and agents, Antlos prices are on average 50% cheaper and include all additional expenses such as fuel and marina fees.

Antlos currently showcases a collection of carefully selected privately-owned boats that sail around Italy, Greece, Spain and Croatia.

For further information about Antlos, visit www.antlos.com or follow @Antlos on Twitter.