Optac Partner with AD to Embrace Digital Audience

We are AD celebrate competitive pitch win to support Stoneridge Electronics’ OPTAC international expansion.

Award-winning strategic digital agency adds another fantastic ecommerce client to its portfolio with the announcement of its new partnership with OPTAC, after a competitive tender.

OPTAC is Stoneridge Electronics’ brand for tachograph analysis software and accessories, used by leading global brands across Europe. Already operating in the UK and Europe, AD has been brought on board to help expand further into the international marketplace.

AD will be implementing a fully responsive ecommerce website, accessible to B2B audiences across the globe, helping to place OPTAC at the forefront of its marketplace. Currently in the design process, the website development is due to take place over the coming months.

The new digital presence will build upon the company’s 40 years of experience in the sector, allowing OPTAC to grow into new B2B markets, increasing brand visibility and global sales.

David Johnstone, Commercial Director at AD said: “The partnership with Stoneridge Electronics and OPTAC is really exciting and we’re eager to help grow their existing presence and increase brand awareness through our digital solutions. Both brands are big players in the B2B marketplace and we look forward to building a long and prosperous working relationship.”

A spokesperson at Stoneridge Electronic said: “We selected AD for our OPTAC project as they were the right fit for our business in terms of the Agile working environment and long term strategic thinking. Our aim for this project is to overhaul our existing website in order to provide our customers with a more flexible and simple platform with which to communicate and interact with us.”

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For further press information, please contact:
Melissa Hobson / Tim Thackray / James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: WeAreAD@rooster.co.uk

About AD

AD is an award-winning strategic digital agency with offices in London, Glasgow and Manchester. The agency has over 17 years’ experience in delivering award-winning results for its clients through innovative creative solutions.

AD helps its clients plan, implement, and evolve their online presence to enable continual digital excellence and keep up with evolving business needs. The company offers a full range of digital services and solutions, including: digital strategy; UX & IA; responsive web design; complex web development; agile project management; content strategy; SEO & analytics; social media; PPC; email marketing; online display advertising and on-going account management of web projects.

AD currently has an international client base spanning across industries, including EDF Energy Group, University of Southampton, The Young Vic, London Philharmonic Orchestra, Benromach and the BBC.

David Johnstone, AD’s Commercial Director, is available for comment and interview on request

For more information on AD, please visit www.weareAD.co.uk