Immortalise Precious Pets with A DNA Diamond this April and Anata will Donate 5% of the Cost of your Diamond to NationalPetMonth.Org.
Newly launched man-made diamond specialist, Anata, enables devoted pet owners to celebrate the life of animal allies in a truly unique way. And whilst pet lovers nationwide are rallying together to promote responsible pet ownership this April for National Pet Month, Anata pledges to donate 5% of every pet diamond ordered throughout National Pet Month, to the charity.*
To honour a cherished creature companion, Anata diamonds can be personalised or embedded with sentiment by using particles of carbon extracted from the pelage (hair, feathers, fur or wool), epidermis, or ashes of beloved pets.
This carbon sample is used as the diamond growing foundation to create the most priceless commemorative keepsake. Carbon samples from two or more animals (or even from their owners) can also be mixed together to grow an exclusive dedicatory diamond, celebrating treasured bonds with pets, living or past.
Anata diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. They are available in a range of cuts, colours and carats and are utterly bespoke.
The process:
- The DNA sample (fur, ashes, epidermis, etc) is sent to Anata for carbon extraction
- A tracking service begins as soon as the sample is received by Anata to ensure clients can follow the manufacturing process and whereabouts of the animal’s dna sample from the start, right up until delivery of the diamond
- The carbon sample is sent to St Petersburg, Russia, where the HPHT (High Pressure High Temperature) diamond production method begins. These machines recreate the geological conditions that occur 150km deep in the Earth’s crust, with temperatures up to 2,500°C and pressure of 60,000 atmospheres. Using the carbon sample and a diamond ‘seed’ to grow your bespoke diamond, this procedure takes approximately two weeks.
- The diamond is removed from the machine, cut into the requested shape and polished
- The diamond is safely returned to the UK for delivery, along with a Certificate of Authenticity confirming the origin of the diamond and a full diamond grading report
National Pet Month chairman, Michael Bellingham, says “National Pet Month’s key aims are to educate people about responsible pet ownership and to help pet charities across the UK raise money under our banner. As the new Chairman of National Pet Month, I am always thrilled to hear of organisations coming on board to support our cause and help us to help so many others.”
Anata director, Derek Lubner, comments: “The 7.7 million cats and 6.6 million dogs residing in UK households are a clear indication of just how much Brits love their pets. As well as offering a unique product, which helps pet owners celebrate these cherished relationships, Anata is delighted to be working alongside National Pet Month this April to help raise much needed funds for the vital work carried out by pet charities across the country.”
Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required.
*T&Cs: Anata will donate 5% of the total cost of all pet diamond orders up to the value of £5,000, throughout National Pet Month (1 April – 4 May). For every diamond order above the £5,000 value, Anata will donate £250.00.
For more information or to purchase an Anata diamond, please visit: http://ANATA.diamonds or contact UK Operations Manager, Anita Bolton on: +44 (0)20 7060 6230.
For more information on National Pet Month, please visit: http://www.nationalpetmonth.org.uk/.
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Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with Anata Director, Derek Lubner.
Follow ANATA: @ANATA_diamonds / www.facebook.com/ANATA.diamonds
For further press information please contact:
Julie Aguilera/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: [email protected]
About Anata diamonds:
Anata celebrated its official launch in February 2015.
A family run business, Anata is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist Anata laboratory located in St Petersburg, Russia. The Anata technologists, gemologists designers, ceramicists, chemists and engineers nurture every Anata stone from diamond seed to luxurious gem.
With cutting edge technology and strictly controlled procedures, the Anata laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.
Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke and can be made to the specifications of each individual client.
Anata stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.
To accompany such a personal product, Anata offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.
Anata diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.
Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.
About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.
Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of Anata stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.
