Bownty Reveals 2014 Predictions for E-deal Industry
Deep discounting is dead and mobile will dominate, says founder Frølund.
Using his insider knowledge of the maturing e-deals industry, Bownty founder and CEO Steffen W. Frølund has revealed his top five predictions for the sector over the next twelve months.
Bownty.co.uk curates the best online deals, offers and experiences, all tailored to your own personal preferences. It tracks hundreds of sites from daily deal providers to travel and ticketing specialists to find the best experiences and offers available.
- Deep discounting is dead
“The days of deep-discount deals are numbered – the smart players are moving towards exclusive offers or value-added incentives, rather than the deep discounting that has been typical of many ‘daily deal’ sites. Anything better than full price will provide an incentive for consumers, increasing the ROI for merchants and operators.”
- Mobile will dominate
“Today around 40 per cent of e-deals are bought through mobile or tablet. This will climb even further in the next 12 months thanks to location awareness, geo-targeting and contextual notifications. Saying that, emails will continue to be the main driver for generating awareness and inspiring consumers to find out more.”
- ‘Daily’ & ‘deal’ will no longer be dirty words“
As the industry matures, there will be fewer mistakes by merchants and therefore fewer problems arising for consumers. The industry has cleaned up its act and with more high-street brands engaging with e-deal and voucher companies, and there is no longer a stigma attached.”
- Aggregators will continue to grow
“E-deal aggregators such as Bownty.co.uk, who gather deals and offers in one place, have addressed the problem of daily deal fatigue and overloaded inboxes. The good ones will continue to grow at an even faster rate than the market; there are thousands of deals available across hundreds of websites every day, and someone needs to make sense of them!”
- Deal sites will be looking to long-term profitability
“This year we’ve seen the e-deal industry stabilise, with Groupon on the stock exchange and other big players broadening their offering, they now need to prove themselves viable. The decreasing number of smaller players will also have to show their strength to sustain a footing in the market.”
Entrepreneur Frølund began pulling together the team for Bownty in August 2010 and the company launched in Denmark later that year. Frølund now leads the team at Bownty, overseeing operations across all four of the company’s markets, including the UK. He was recently appointed to the eDeal Association’s first board of directors.
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Bownty is an investor-backed startup on a mission to make it easier for consumers to get the most out of their city.
Bownty collects over 2,500 deals and experiences from over 150 different premium partners including Groupon, Living Social, and Wowcher, and shows you only the ones that match your interests, so deals need never clog up your inbox again.
With a website, app and a daily email, Bownty is the one-stop-shop for the best deals in your city. Users can also store all their deals in the handy Deal Wallet, which will notify you of any expiring deals.
To try the service for yourself, go to www.bownty.com