Record year for the fast-growing Maldivian resort brand.
Burgeoning Indian Ocean resort brand Atmosphere Hotels & Resorts saw an impressive 52% increase on UK visitation in 2017, with more than 1 in 20 Brits heading for the Maldives now bound for one of their properties1,2.
The group, that launched with the opening of the 5* Atmosphere Kanifushi in 2013, welcomed 6,664 UK visitors in 2017, an increase from 4,394 in 2016, with an accumulative total of almost 15,000 UK visitors to Atmosphere Hotels & Resorts properties since the company began.
The company’s property portfolio now includes the specialist 4* diving resort OBLU at Helengeli (opened November 2015) and 5* luxury OZEN by Atmosphere (opened in July 2016) with a new 4* deluxe resort, OBLU Select, due to open on 1 July 2018, complete with exclusive overwater honeymoon pool suites.
The company’s ongoing popularity with the Brits is believed to be due in part to their authentic local identity and high service standards.
“The Maldives is a market where you can find a lot of international hotel brands, however travellers are increasingly wanting an authentic, localised experience, including in their choice of accommodation,” says Dinesh Bhaskar, Group Director, Sales & Marketing for Atmosphere Hotels & Resorts. “Our resorts are locally owned, designed and operated so an authentic Maldivian influence is omnipresent, while our staff are instilled with our mantra of ‘the joy of giving’ that underpins all aspects of our customer service. We believe this offers something different in this market and our results indicate such.”
In addition to visitor numbers, the total UK room nights booked across the board also rose to 24,391, up from 14,692 in 2016, marking a 66% increase. The property breakdown for the individual resorts was a 20% YoY increase for Atmosphere Kanifushi, 82% for OBLU Helengeli and an astonishing 435% for OZEN at Maadhoo3.
Dinesh Bhaskar continued: “We feel in a very strong position for the year ahead, with initial bookings indicating these positive latest results are set to continue to grow. It’s a very exciting time for us as we look to expand our portfolio further and engage with new markets to create truly unique holiday experiences that stand out in the crowded market of Maldivian hospitality.”
To find out more about the resorts visit:
1 based on comparative figures for the calendar year 2016/2017.
2 based on the latest visitation figures from Maldives Ministry of Tourism: http://www.tourism.gov.mv/statistics/arrival-updates/
3 2016 figures for OZEN include for the last six months (Jul-Dec 16) of the year, post opening.
For further information please contact:
Stuart Fyfe/Rachel Sewell/Jo Kendall
T: +44 (0) 20 3440 8930
About Atmosphere Hotels & Resorts
Atmosphere Hotels & Resorts is a fresh, dynamic brand in the Maldives from the Resort Developers, Eon Resorts. The company opened its first property, Atmosphere Kanifushi Maldives in December 2013 to great success and it was bestowed the prestigious title of ‘Best All-Inclusive Resort’ at the 2015 UK Travel Agents Awards by Selling Travel UK and ‘Premium All-Inclusive Resort of the Year’ at the Luxury Travel Guide’s Global Awards 2015. The resort is surrounded by lush green vegetation, 2km of uninterrupted, pristine, white sandy beaches and an expansive turquoise lagoon.
Atmosphere Hotels & Resorts offers value-focused properties which seamlessly fuse traditional and modern architecture to create an overall contemporary feel with a Maldivian touch. The group opened its second property, diving resort OBLU by Atmosphere at Helengeli, in November 2015 and the ultra-luxe OZEN by Atmosphere in July 2016. The group is also set to open a new 4* deluxe resort OBLU Select in July 2018.
Atmosphere Hotels & Resorts offers unbeatable value for money through their all-inclusive plans that offer guests a range of dining options as well as a number of complimentary amenities and activities that ensure a relaxed, hassle-free holiday at each of their resorts.