Travelmarvel offers premium worldwide cruising and touring collection.
Australia’s largest family-owned tour and river cruise company, APT Travel Group, has today launched Travelmarvel as a standalone brand, complete with a fresh visual identity and a refined market focus, aimed squarely at the growing premium travel segment. The move reflects APT Travel Group’s long-term strategic investment in the premium market, a space which it believes will be integral to future growth.
Travelmarvel, having operated for more than 20 years under the APT Touring umbrella in the UK, will now operate as APT Travel Group’s premium travel collection, offering unbeatable value which includes all the essentials, freedom and flexibility to spend time at leisure with outstanding service and care across river cruising, yacht cruising, small group journeys and escorted touring. It comes at a time where demand is soaring for travel that offers more flexibility, better value, and curated experiences, without sacrificing comfort or care, made evident by a 100% growth in Travelmarvel’s European cruising business over the past two years.
The premium brand is built around a “freedom and flexibility” mindset that speaks to a generation of experience-led travellers, and is marked with a refreshed visual identity to reflect the quality of product as well as a brand-new website for consumers to browse and book the Travelmarvel collection.
The strategic step forward strengthens APT Travel Group’s position as a global leader in river, yacht and small ship cruising plus small group and escorted tours, now offering a clear two brand structure: Travelmarvel for premium flexible travel, and APT Luxury for fully inclusive experiences.
Paul Melinis, Managing Director of APT Luxury and Travelmarvel for UK & Europe, says, “Our vision is clear – the market is shifting, and we are determined to meet evolving traveller expectations with the launch of Travelmarvel as a standalone entity, allowing us to speak directly to the premium consumers with the tone, product, and experience they are seeking.
“Following more than 20 years’ in the UK operating under the APT umbrella, the demand for Travelmarvel product has increased exponentially, with bookings for its cruise business doubling in the past two years.”
Working alongside the newly launched APT Luxury, which will continue to lead in luxury river cruising and touring, Travelmarvel aims to lead in the premium category, delivering great value, freedom and curated itineraries with APT’s signature standard of care. Together, the two brands represent one of the most complete and flexible portfolios in global experiential travel, supported by one team, one heritage, and one shared passion for customer excellence.
Travelmarvel’s Premium tours include…
Europe and Asia river cruises with the youngest fleet of ships on the river – including Douro Discovery
One of Travelmarvel’s most popular river cruises, Douro Discovery explores the diverse landscapes of Portugal on a seven-night river cruise along the picturesque Douro River aboard the new MS Estrela, exploring charming Portuguese towns and villages, a flamenco show, and a traditional dinner in Pinhão along the way.
Small Ship & Yacht Cruises – including Adriatic Coastal Cruise
Cruise the Adriatic coast aboard Travelmarvel’s yacht, MV Princess Eleganza with the services of an expert Travelmarvel Cruise Director, exploring nine towns, villages and cities in Croatia.
The cruise sails along the crystal-clear waters and epic islands, mooring in the evening to allow passengers to hop off and explore the local food and wine, as well as a tour of Krka National Park and its dramatic waterfalls.
Worldwide Touring Experiences and a dedicated collection of Small Group Tours – including Sensory Marvels of Rajasthan
Discover India on a small group tour with no more than 18 guests with unforgettable stays in Delhi, Ranthambore National Park and the pink city of Jaipur.
Beginning and ending in Delhi, the 13-day tour includes a unique rural stay in Rajasthan with private pool, a Delhi five-senses tour sampling local culinary delights and a visit to the Taj Mahal for the sunrise.
For more information, visit: www.travelmarvel.com
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Notes to Editors:
- Paul Melinis, Managing Director, UK & Europe – APT Luxury and Travelmarvel (river cruises & tours), is available for interview or comment upon request.
For further press information, please contact:
Olivia Hazelden-Kingdon | Caitlin Lesko | James Brooke
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
W: www.rooster.co.uk
About APT Travel Group
With almost 100 years of heritage, APT Travel Group is one of the world’s most respected names in luxury and premium travel. Family-owned and globally trusted, the group offers unforgettable journeys across Europe, Asia, Australia, and beyond. The brands, APT Luxury and Travelmarvel premium, are renowned for their award-winning service, deep destination knowledge, and commitment to innovation, value, and guest satisfaction.
