Nevis. Bringing the Spice to Nevis
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Coverage Hits
Global superstar raises island's profile.
In February 2022, the Nevis Tourism Authority launched its Ambassador Programme in the US and UK. For Rooster, that meant landing a huge star who has undeniable links to the island.
In walks Melanie Brown MBE…
The global pop superstar and Women’s Aid ambassador – who’s father was born in Nevis – jumped at the opportunity to join us in raising this small but mighty island’s profile.
With an undeniably strong presence in the UK media, the news of Mel’s appointment as UK Tourism Ambassador for Nevis soon brought with it an array of coverage for this hidden gem of the Caribbean.
With over 45 pieces of strong coverage secured across national, regional and broadcast media, including Good Morning Britain and an appearance on Lorraine, we wouldn’t wannabe partnering with anybody else (see what we did there).
Spice Girl Melanie Brown has been named as the UK “face” of Caribbean island Nevis to raise the profile of one of the smallest destinations in the West Indies.
Jonathan Prynn • Business Editor • Evening Standard
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