Did you know less than 10% of freight is booked digitally by shippers and carriers? Zeus is a young logistics tech start up providing the road haulage sector with a next generation freight-matching platform. The company came to Rooster to elevate the brand for logistics, retail and mainstream audiences in order to be recognised as the tech platform of choice for shippers and haulers.

Our PR strategy within the past nine months has held up Zeus as a voice for the industry on critical issues; from the drivers’ shortage, to better sustainability, improved infrastructure, and the fuel crisis. The multi-pronged PR campaign consistently demonstrates Zeus and its senior team as thought leaders on the future of freight, as well as paving the universal standard for sustainable freight.

And the results? 115 pieces of coverage secured to-date successfully positioning Zeus as a key and trusted figure in the industry, including in-depth thought leadership articles, reactive comments to political decisions, interviews and company news. By having our ear close to the ground, we’ve landed regular national coverage for a previously unheard-of start-up, achieving over 500,000 readers.

Our results in the media have contributed to Zeus’ customer growth, as well as investor interest. Zeus is a true harbinger of positive change with real and meaningful impact in the supply chain, and we feel privileged to play a role in its journey.