Sunny Outlook for Maldivian Resort with Brits Flocking

UK and Germany named the biggest markets for bookings to Atmosphere Kanifushi Maldives, now expanding UK operation.

Luxury five-star resort Atmosphere Kanifushi Maldives has announced plans to expand its UK base with the appointment of local travel specialists Planet Destinations to oversee local sales operations and trade relations.

Opened in December 2013, the premium Indian Ocean resort welcomed over 47,000 holidaymakers from across the globe in its first twelve months of operation, enticing them with its highly competitive all-inclusive Platinum Plus plan.

The UK proved to be a crucial outbound market for the resort – ranked second only to Germany – with 18.56% of bookings originating here. The vast majority of guests originated from within Europe, accounting for an incredible 78.35% of total bookings.

“Our all-inclusive offering is clearly resonating with the European market and the UK is a crucial element of that result,” says Dinesh Bhaskar, Director of Sales & Marketing for the resort. “We’re dedicated to growing this market further and offering an accessible, premium destination for a variety of markets including honeymooners, families, retirees, and young groups of friends – the resort offers something for everyone.”

The property has continued to evolve even in its infancy. The first twelve months of operation saw the opening of the Maldives’ first authentic vegetarian restaurant, Just Veg, and the introduction of an on-site water bottling plant that will save half a million plastic bottles per year. The appointment of Planet Destinations will now bolster ongoing UK trade relations.

“We’re thrilled to be working with such an attractive brand as Atmosphere Kanifushi Maldives,” says Sheena Dovey, Director of Planet Destinations. “We’re going to be ensuring an ongoing brand presence at vital trade events and be working closely with UK operators and agents to ensure that the brand remains front of mind.”

For more information on Atmosphere Kanifushi Maldives visit www.atmosphere-kanifushi.com/

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For further press information please contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0) 20 3440 8930
E: Atmosphere@rooster.co.uk

Atmosphere Kanifushi Maldives
Named one of the top ten all-inclusive resorts for 2015 by AOL Travel* and one of the top five all-inclusive resorts worldwide by luxury travel agent Destinology**, Atmosphere Kanifushi Maldives is the sole resort on Kanifushi Island in the spectacular and sparsely populated Lhaviyani atoll and is the first of a number of properties to be launched by new Indian Ocean resort brand Atmosphere.

Opened in December 2013, Atmosphere Kanifushi Maldives is surrounded by lush green vegetation, 2km of uninterrupted, pristine, white sandy beaches and an expansive turquoise lagoon.

Just a 35 minute flight by Seaplane from Malé International Airport, the resort offers great value five-star properties which seamlessly fuse traditional and modern architecture to create an overall contemporary feel with a Maldivian touch.

The resort boasts 150 detached villas beautifully located among coconut groves and tropical vegetation with direct access to the pristine coastline and offering maximum privacy. With four categories of villas, Atmosphere Kanifushi Maldives offers a variety of choice for both couples and families.

Atmosphere Kanifushi Maldives offers genuine value for money through its all-inclusive plan, the Platinum Plus, which offers guests a range of all-inclusive dining options as well as a number of complimentary amenities and activities that ensure a hassle-free holiday.

*http://travel.aol.co.uk/2014/09/22/all-inclusive-holidays-ten-of-the-best-for-2015/#!slide=aol_2929155

** http://www.destinology.co.uk/blog/post/2015/02/16/Indian-Ocean-Top-5-All-Inclusive-Resorts.aspx#.VOcSqref7ct