GoFundMe John Coventry by RoosterPR - image 3

GoFundMe Hires Change.org’s John Coventry to Spearhead UK Comms

GoFundMe, the world’s largest social fundraising platform, has hired John Coventry to lead its UK communications efforts as the company sets its sights on European expansion.

John joins GoFundMe from campaign platform Change.org, where he helped launch the UK operation before leading the European and global communications teams, building one of the world’s largest social change brands.

He will become the company’s first hire outside the US, with more expected to join across Europe this year.

GoFundMe already has nearly 75,000 campaign organizers in the UK, whose campaigns have collectively raised over £57M.

John said: “The power of the internet to give everyone the tools to stand up for the issues they care about is one of the defining stories of our times. GoFundMe is changing the way people raise and give money, and the team and product are incredibly impressive. It’s great to be joining at such an exciting stage of growth and I can’t wait to get started.”

John will report to GoFundMe VP of Policy and Communications, Dan Pfeiffer, former Senior Advisor to Barack Obama.

Dan said: “John’s track record of telling the biggest stories of people using the web to drive change in their communities is exceptional. We are incredibly excited to bring his leadership experience, knowledge and energy to GoFundMe as we look to give people across the UK and Europe the very best social fundraising tools.”

GoFundMe Media Director Kelsea Little will join John in the UK to help boost the operation in its early stages.

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For further press information, please contact:
Melissa Hobson/Jane Eggleton/Natalie Garland
Rooster PR
T: +44 (0)20 3440 8927
E: GoFundMe@rooster.co.uk

About GoFundMe
GoFundMe was launched on 10 May 2010 and has quickly become the world’s most popular fundraising website for personal causes and life events, raising £2.5 billion since launch!

GoFundMe provides an ideal platform for people to organise their own campaign to raise money and invite those in their community to support their fundraising. People can use GoFundMe to raise money for themselves, a friend or loved one during life’s important moments. They can also share their campaign with my built-in connections via Facebook, Twitter or email.

People can use GoFundMe for things like medical expenses, education costs, volunteer programmes, youth sports, funerals & memorials – even animals and pets.

For more information, or to set up a fundraising page, visit www.gofundme.com or follow GoFundMe on Twitter or Facebook.