32 National Articles for Comparison Site’s UK Launch
Launching a price comparison site in the already crowded UK market is no mean feat. Having achieved huge success in Australia, finder.com launched in the UK in February 2017 and appointed Rooster just a few months later.
In our first six months working together, we’ve successfully high-jacked two major news stories including the General Election and the Autumn Budget, secured exclusive partnerships with The Express and catapulted brand awareness in the UK with our creative, strategic approach to leveraging consumer data.
Securing 99 pieces of coverage to date (to 31 December 2017), a third of which are national press, our high quality coverage of finder.com has reached an estimated 5.88 million views online and 5.51k social shares. Highlights include BBC Radio 4, The Telegraph, Mail Online, The Guardian, Metro, The Sun and The Express.
Regularly featured above or in place of finder.com’s competitors in the UK market, we’ve successfully positioned the Aus-based site as a serious player in the UK comparison market, offering genuine advice and personal finance insight for UK adults. Finder.com is now the UK’s fastest growing price comparison site.