In December 2015, Last Night of Freedom, an established player in the highly competitive stag & hen do market, briefed Rooster to drive high profile national media exposure to cement their position at the very top of the industry and to underpin further rapid growth of the business. With only three weeks to Christmas, Rooster implemented a ‘quick wins’ campaign of topical stories and thought leadership pieces that resulted in standout national news coverage.
The immediate challenge facing the team was to navigate the sensitive balance between the realities of the entertainment industry, the widely held negative perception of stag & hen dos, and promoting Last Night of Freedom as a professional business. It was essential to maintain the light-hearted, fun-going personality of Last Night of Freedom, without compromising the brand’s integrity as a highly professional, experienced and responsible company.
This wasn’t a brief just any agency could undertake, but Rooster successfully managed to sensitively handle media stories which had the potential to be misconstrued – such as those promoting stag weekends in the Holy Land. With high impact, rapid and positive results.
In the first month of working with Last Night of Freedom, Rooster achieved major national and regional coverage including The Telegraph, The Sun, The Express, The Mirror, ITV.com, TNT Magazine and Western Daily Press. Live broadcast interviews were held with managing director Matt Mavir, including news placements on BBC regional stations in the Midlands and the North East.
This is another example of Rooster rising to the challenge, to deliver a compelling media profile for an already successful brand with serious ambitions to be even bigger and better.