The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.
‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).
The stats for the 2014 campaign are impressive:
106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:
– 2 broadcast
– 10 broadsheet newspapers
– 32 tabloid newspapers
– 73 regional newspapers
– 7 consumer magazines
– 36 onlines
…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40
Plus, the all important Cruise Nation booking number was featured 116 times!