Huski Chocolate Appoints New Global CEO in Preparation for Major Market Launches

Huski Chocolate Appoints New Global CEO in Preparation for Major Market Launches
4th June 2020 James Brooke

Huski Chocolate Appoints New Global CEO in Preparation for Major Market Launches

Huski Chocolate, a bold new chocolate brand originating from Arctic Sweden, has appointed James Hagen as its new Global CEO, ahead of what is to be a big year for the brand as they prepare to launch in various international markets, including the UK.

Hagen, who moves into the role having established the UK business, succeeds co-founder Linus Wessman, who will be returning to the Huski Chocolate board.

Wessman has been credited, alongside co-founder Robin Hallberg, for taking the brand from humble beginnings to what has become an increasingly global brand, with strong ties to the world of elite sport including Championship Football, Formula 1, Offshore Powerboat Racing and Winter Sports.

Huski Chocolate, which will officially launch its superior hot chocolate product in the UK later this year, sponsors Formula 1 teams Alfa Romeo and McLaren, and the Millwall Football Club. Huski also owns its very own Offshore Powerboat Racing team.

Linus Wessman, Co-Founder of Huski Chocolate, said: “It’s time to make a change. I’ve been on an incredibly fun and inspirational journey with Huski Chocolate for the past nine years, and I feel really blessed looking back at what we have accomplished.

“I’m happy to pass the torch into James’ very capable hands, and I feel very excited about my new role, where the journey continues with my friends and colleagues on the Huski Chocolate board.”

James Hagen, new Global CEO, said: “Huski Chocolate has a special story to tell, which involves Nordic mountains, really good chocolate drinks, inspirational characters and adventure – it’s a true Nordic thriller, and together with a fantastic team we are looking forward to writing the next chapter.”

Leading discussions with launch partners and retailers for Huski Chocolate UK since July 2019, Hagen has over fifteen years’ experience setting up, scaling and running companies within the food, tech and retail spaces.


Further press information, please contact:
Charlotte Wright | Elsa Findlay | Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Huski Chocolate
Founded by Linus Wessman and Robin Hallberg in 2012, Huski Chocolate was born in the mountains of Arctic Sweden where Huski Hot Chocolate became a legendary drink of choice amongst elite skiers and adventurers.

The unique Huski taste, created using all-natural ingredients combined with secret spices and rich cocoa butter, delivers an unrivalled chocolate experience.

Combined with a new ready to drink iced and protein chocolate, Huski Chocolate is now growing around the world, taking chocolate lovers to the mountains of Arctic Sweden in every sip.