Ras Al Khaimah Tourism Development Authority Unveils New Destination Campaign “I Found Ras Al Khaimah” At World Travel Market London
New creative campaign targets travellers and adventurers from source markets across Europe and the Middle East.
Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched a new destination marketing campaign – “I Found Ras Al Khaimah”. The campaign made its global debut at the 2018 World Travel Market London, as the Emirate looks to capitalise on increasing visitor interest from the UK and other international markets by highlighting the hidden gems, diverse attractions and adventure Ras Al Khaimah has to offer.
The global promotional campaign incorporates the value of exploration and discovery in Ras Al Khaimah, showcasing everything from adrenaline-packed activities like mountain hiking and ziplining, pristine beaches, to engaging with local communities and learning about ancient rural lifestyles and cultures.
Ras Al Khaimah, one of seven emirates that make up the United Arab Emirates, features 64km of beautiful beaches, historic forts, scenic mountains, terracotta deserts and some of the most diverse and enchanting landscapes in the region – all just 45 minutes from Dubai International Airport.
The new destination campaign will continue to raise awareness and interest in Ras Al Khaimah while growing its reputation as the leading adventure and leisure tourism hub in the Middle East.
“Ras Al Khaimah has a lot to discover for many of our target markets, and we are excited to launch our latest marketing campaign at World Travel Market London. As we look towards our existing goal of attracting one million visitors by the end of 2018 and our new ambition to attract three million by 2025, it is important that we maintain this momentum and bring the destination to life through impactful global campaigns like ‘I Found Ras Al Khaimah’.
Our incredible experiences, including the world’s longest zipline, have helped put Ras Al Khaimah on the global tourism map, but we need to continue to showcase the diversity of the destination to travellers from across the globe, so that they have the chance to find Ras Al Khaimah for themselves,” comments Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority.
“I Found RAK” will be rolled out in all Ras Al Khaimah’s key source markets with the primary purpose and delivery intent to bolster numbers, drive a targeted approach to online marketing, and demonstrate commitment to supporting trade and hotel partner relationships.
About Ras Al Khaimah
One of the world’s fastest growing tourism destinations, Ras Al Khaimah boasts a rich culture and long-standing history dating back 7,000 years. The Emirate boasts an array of archaeological sites and breath-taking natural vistas, from golden sand beaches, awe-inspiring terracotta dunes and a green belt of date palms to Jebel Jais, the highest mountain in the UAE.
To learn more about Ras Al Khaimah, visit us at
About Ras Al Khaimah Tourism Development Authority (TDA)
The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to achieve target growth of one million visitors by the end of 2018, the authority aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.
For further information, please contact:
Baillie Horwood/Emma Arthurs/Nicole Lovett/James Brooke
T: +44 (0)20 3440 8930