International performance marketing group enters bright new era with new CEO and first PR agency.
Rooster is delighted to announce that its growing b2b division has been appointed by the international performance marketing group, Webgains.
Following the announcement of a new CEO, Richard Dennys, Rooster’s brief is to communicate the unrivalled service and results that Webgains delivers for over 2,000 clients including big brand names such as Nike, Samsung, Ann Summers, Oakley and Mothercare, as well as developing a series of thought leadership campaigns.
Joining in October 2016, Richard Dennys has taken on responsibility for the strategic and operational management of Webgains across all of its operating locations in the US, UK and mainland Europe. Rooster’s appointment is integral to the proactive promotion of Webgains’ successful track record of driving sales via its large network of publishers including Mumsnet, Voucherbox, Groupon and Quidco.
Richard Dennys, CEO at Webgains, commented: “Having worked successfully with James and his team at Qype and Azimo, I’m pleased to have them on board with Webgains. We’re working on a number of innovative new projects that will carve out a bright new era for the performance marketing industry. Rooster is the ideal partner to ensure that current and prospective clients hear about all that we’re up to.”
James Brooke, Managing Director at Rooster PR, stated: “Webgains has been quietly successful for over a decade delivering a pay-by-performance service for thousands of big name brands. We’re looking forward to working with Richard and his team to lift the lid on their success and ensure they stay one step ahead in the competitive performance marketing industry.”
Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Richard Dennys, CEO of Webgains.
For further press information, please contact:
Yasmine Triana/James Brooke
T: +44 (0)20 3440 8930
Founded in 2005, Webgains is an international, result-driven performance marketing company headquartered in the UK. Offering a pay-by-performance service, Webgains focuses on driving sales right off the page, harnessing voucher and cashback sites, price comparison and shopping sites, search, retargeting, remarketing, call tracking, content publishing, blogging, tweeting, email marketing and more.
Webgains operates in 14 markets internationally and currently represents affiliate marketing programmes for over 2,000 brands including Nike, Mothercare, Samsung, Ann Summers, LoveHoney, Snow&Rock and Cotsworld Outdoor, promoting offers and deals across over 250,000 publishers. Webgains is pioneering Powerfeed, the world’s most powerful digital assistant in the affiliate marketplace today.