Since Rooster was appointed by JustGiving to manage its UK press office in March 2017 (5 months ago), we’ve already helped hundreds of fundraisers raise awareness of personal appeals and secured literally thousands of pieces of print, broadcast and online coverage.
The team’s activity for the UK’s biggest social fundraising platform focuses on the placement of human interest stories, monitoring the news agenda, finding and maximising trending campaigns as well as working on data and stats stories.
We’ve been proud to support campaigns that have helped fund extraordinary medical care, salvaged holidays, backed creative ventures and even saved lives! Numerous high-profile appeals we have supported to date, include:
- Managing the JustGiving emergency PR appeals for the victims and families of the Manchester, Westminster and London Bridge terror attacks and generating high profile media campaigns to support the hero pages. (The Manchester fundraising activity alone raised over £5 million).
- Co-ordinating press activity for fundraising pages to support the victims of the Grenfell Tower Fire. The team played a sensitive role liaising directly with those affected by the tragedy and securing blanket coverage across key print and broadcast media including syndication across ITV.
- Discovering JustGiving’s largest and fastest-growing personal crowdfunding appeal ever; for 17-year-old British F4 driver Billy Monger who lost both his lower legs after a high-speed crash. The appeal raised over half a million in less than 24 hours and became one of the most high profile appeals in the site’s history.
- Managing the PR for the page set-up in memory of former England footballer Ugo Ehiogu who died after suffering a cardiac arrest at Tottenham Hotspur’s training ground. This helped to launch a children’s football charity in Ugo’s honour and the team secured over 40 pieces of coverage in just one day.
- Securing over 60 pieces of coverage for the heart-felt appeal for Reker Ahmed – the 17 year-old asylum seeker who was left fighting for his life after a brutal and unprovoked attack left him with a fractured skull and blood clot – including coverage in The Sunday Times, Metro, The Sun, Telegraph, & Daily Mail.