JFA Systems Appoints Rooster - image 3

JFA Systems Appoints Rooster PR

Rooster PR is delighted to announce its appointment by travel reservation systems provider, JFA Systems, to drive the company’s UK media debut after 25 years in business.

JFA Systems delivers highly flexible, comprehensive and user-friendly travel reservation systems to support tour operators, accommodation providers and online travel agents. Since 1991, JFA Systems has developed and managed reservations systems for customers across the travel sector including TUI, The Walt Disney Travel Company, Ski Famille and Peak Retreats.

Celebrating its 25th anniversary in 2016, this is the first time JFA Systems has worked with a PR agency. Rooster will be responsible for launching the company to UK media, managing JFA Systems’ press office and raising brand awareness among key national and trade publications.

JFA Systems launched its Diamond Reservation System in 2011, a browser-based platform focused on streamlining and managing the reservation process. Diamond provides best-practice processes required to manage and track customer reservations across all components of a travel package.

“We’re delighted to be working with Rooster to build brand awareness to support the continued growth of the company,” said Adam Greghni, Managing Director at JFA Systems. “After our re-brand in 2015 and with new products launching this year, we’re looking forward to partnering with Rooster to showcase 25 years of work and expertise that has largely been under wraps until now.”

James Brooke, Managing Director at Rooster said: “JFA Systems has been quietly brilliant for 25 years. Utilising our extensive client experience in the travel technology sector, we’re looking forward to helping Adam and his team make some noise in the industry, starting with their 25th anniversary this year.

For more information, visit www.jfasystems.co.uk

-Ends-

Note to editors:
Adam Greghni, Managing Director, JFA Systems is available for interview upon request.

For further press information, please contact:
Yasmine Triana/Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8934
E: JFASystems@Rooster.co.uk

About JFA Systems:
Established in 1991, JFA Systems delivers highly flexible, comprehensive and user-friendly travel reservation systems to support tour operators, accommodation providers and online travel agents.

JFA Systems is market-leading for developing comprehensive reservation solutions tailored for travel extras, with the flexibility to assign them to particular hotels, resorts, countries, transport gateways and more.

For 25 years, JFA Systems has developed and managed reservation systems for customers across the travel sector including TUI, Walt Disney Travel Company, Ski Famille and Peak Retreats.

About the Diamond Reservation System
Launched in 2011, Diamond is JFA System’s browser-based platform focused on streamlining and managing the reservation process.

Diamond provides best-practice processes required to manage and track customer reservations across all components of a travel package including flights, accommodation, transfers, excursions, vehicle hire, tours, in-resort extras and more.

For more information on JFA Systems go to www.jfasystems.co.uk.

Follow us on Twitter @JFASystems